- In February 2024, Medella Springs Healthcare introduced AddiVance, a stimulant-free dietary supplement designed to address nutritional imbalances linked to lack of focus and impulsive behavior. The product, made with high-quality ingredients from cGMP facilities and manufactured at FDA-registered facilities in the U.S., strengthens the region's prominence in the supplement market
- In September 2023, Sanofi acquired the U.S.-based health and wellness brand Qunol, which specializes in mineral supplements. This strategic acquisition aims to enhance Sanofi's consumer healthcare segment
- In April 2023, Pharmavite opened a new 225,000-square-foot manufacturing facility in the U.S. to support the production of its two brands, Nature Made and MegaFood. Both brands include mineral supplements in their product offerings
- In March 2023, Optimum Nutrition, a sports nutrition brand under Glanbia PLC, partnered with the Gaelic Players Association for a three-year collaboration. The initiative aims to provide nutritional products, including mineral supplements, to adult players, potentially boosting demand for such products
- In September 2022, Abbott launched Ensure with HMB, a nutritional supplement containing 32 essential nutrients such as calcium, protein, and vitamin D. This product, formulated with HMB (β-hydroxy-β-methyl butyrate), is designed to help improve muscle and bone strength by combating muscle loss and restoring energy



