Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF GLOBAL MOBILE ADVERTISING MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATION
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 KEY TAKEAWAYS
2.2 ARRIVING AT THE GLOBAL MOBILE ADVERTISING MARKET
2.2.1 VENDOR POSITIONING GRID
2.2.2 TECHNOLOGY LIFE LINE CURVE
2.2.3 MARKET GUIDE
2.2.4 COMPANY POSITIONING GRID
2.2.5 COMAPANY MARKET SHARE ANALYSIS
2.2.6 MULTIVARIATE MODELLING
2.2.7 TOP TO BOTTOM ANALYSIS
2.2.8 STANDARDS OF MEASUREMENT
2.2.9 VENDOR SHARE ANALYSIS
2.2.10 DATA POINTS FROM KEY PRIMARY INTERVIEWS
2.2.11 DATA POINTS FROM KEY SECONDARY DATABASES
2.3 GLOBAL MOBILE ADVERTISING MARKET: RESEARCH SNAPSHOT
2.4 ASSUMPTIONS
3 MARKET OVERVIEW
3.1 DRIVERS
3.2 RESTRAINTS
3.3 OPPORTUNITIES
3.4 CHALLENGES
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHTS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 REGULATORY STANDARDS
5.3 INDUSTRY ANALYSIS & FUTURISTIC SCENARIO
5.4 PENETRATION AND GROWTH POSPECT MAPPING
5.5 NEW BUSINESS AND EMERGING BUSINESS'S REVENUE OPPORTUNITIES
5.6 CONSUMER BEHAVIOR
5.6.1 CLICK-BASED ADVERTISING
5.6.2 IMPRESSION-BASED ADVERTISING
5.7 TECHNOLOGY ANALYSIS
5.7.1 KEY TECHNOLOGIES
5.7.2 COMPLEMENTARY TECHNOLOGIES
5.7.3 ADJACENT TECHNOLOGIES
5.8 TECHNOLOGY MATRIX
Company Product/Service offered
5.9 CHALLENGES
5.1 INHOUSE IMPLEMENTATION/OUTSOURCED (THIRD PARTY) IMPLEMENTATION
5.10.1 CUSTOMER BASE
5.10.2 SERVICE POSITIONING
5.10.3 CUSTOMER FEEDBACK/RATING (B2B OR B2C)
5.10.4 APPLICATION REACH
5.10.5 SERVICE PLATFORM MATRIX
5.11 COMPANY COMPARATIVE ANALYSIS
Parameters Company A
Market Share
Growth (%)
Target Audience
Price Structure
Market Strategies
Customer Feedback
Service Positioning
Customer Feedback/Rating
Strategic Development
Application Reach
5.12 COMPANY SERVICE PLATFORM MATRIX
5.13 USED CASES & ITS ANALYSIS
FIGURE 1 USED CASE ANALYSIS
Company Product/Service offered
5.14 PRICING ANALYSIS BASED ON SALES, MARKETING & CUSTOMER SERVICE
6 GLOBAL MOBILE ADVERTISING MARKET, BY CHANNEL
6.1 OVERVIEW
6.2 WEBSITES
6.3 MOBILE MESSAGING
6.3.1 SMS
6.3.2 MMS
6.4 APPLICATIONS
6.5 VIDEO AND TV
6.5.1 PRE-ROLL, MID-ROLL OR POST ROLL.
6.5.2 ANIMATION
6.5.3 OTHER
6.6 OTHERS
7 GLOBAL MOBILE ADVERTISING MARKET, BY TYPE
7.1 OVERVIEW
7.2 PUSH NOTIFICATIONS
7.3 BANNER ADS
7.3.1 LOCATION
7.3.1.1. AT THE TOP OF THE PAGE
7.3.1.2. AT THE BOTTOM OF THE PAGE
7.3.1.3. IN THE MIDDLE OF THE PAGE’S CONTENT
7.3.2 BY SIZES
7.3.2.1. 300 X 50 PIXELS
7.3.2.2. 320 X 50 PIXELS
7.3.2.3. 320 X 90 PIXELS
7.3.2.4. OTHER PIXELS
7.4 INTERSTITIAL ADS
7.5 VIDEO ADS
7.6 NATIVE ADS
7.7 LOCATION-BASED ADS
7.8 SEARCH ADS
7.9 OTHERS
8 GLOBAL MOBILE ADVERTISING MARKET, BY CATEGORY
8.1 OVERVIEW
8.2 ART AND ENTERTAINMENT
8.3 HOBBIES AND INTERESTS
8.4 OTHERS
9 GLOBAL MOBILE ADVERTISING MARKET, BY SOLUTION
9.1 OVERVIEW
9.2 MOBILE ADVERTISING NETWORK
9.3 MOBILE ADVERTISING PLATFORM
9.4 MOBILE ADVERTISING SERVER
9.5 OTHERS
10 GLOBAL MOBILE ADVERTISING MARKET, BY MOBILE DEVICES
10.1 OVERVIEW
10.2 SMARTPHONES
10.3 TABLETS
10.4 LAPTOPS
10.5 OTHERS
11 GLOBAL MOBILE ADVERTISING MARKET, BY ORGANIZATION SIZE
11.1 OVERVIEW
11.2 SMES
11.3 LARGE ENTERPRISES
12 GLOBAL MOBILE ADVERTISING MARKET, BY INDUSTRY VERTICAL
12.1 OVERVIEW
12.2 MEDIA AND ENTERTAINMENT
12.2.1 BY TYPE
12.2.1.1. PUSH NOTIFICATIONS
12.2.1.2. BANNER ADS
12.2.1.3. INTERSTITIAL ADS
12.2.1.4. VIDEO ADS
12.2.1.5. NATIVE ADS
12.2.1.6. LOCATION-BASED ADS
12.2.1.7. SEARCH ADS
12.2.1.8. OTHERS
12.3 BANKING FINANCIAL SERVICES AND INSURANCE (BFSI)
12.3.1 BY TYPE
12.3.1.1. PUSH NOTIFICATIONS
12.3.1.2. BANNER ADS
12.3.1.3. INTERSTITIAL ADS
12.3.1.4. VIDEO ADS
12.3.1.5. NATIVE ADS
12.3.1.6. LOCATION-BASED ADS
12.3.1.7. SEARCH ADS
12.3.1.8. OTHERS
12.4 EDUCATION
12.4.1 BY TYPE
12.4.1.1. PUSH NOTIFICATIONS
12.4.1.2. BANNER ADS
12.4.1.3. INTERSTITIAL ADS
12.4.1.4. VIDEO ADS
12.4.1.5. NATIVE ADS
12.4.1.6. LOCATION-BASED ADS
12.4.1.7. SEARCH ADS
12.4.1.8. OTHERS
12.5 GOVERNMENT
12.5.1 BY TYPE
12.5.1.1. PUSH NOTIFICATIONS
12.5.1.2. BANNER ADS
12.5.1.3. INTERSTITIAL ADS
12.5.1.4. VIDEO ADS
12.5.1.5. NATIVE ADS
12.5.1.6. LOCATION-BASED ADS
12.5.1.7. SEARCH ADS
12.5.1.8. OTHERS
12.6 FAST MOVING CONSUMABLE GOODS (FMCG)
12.6.1 BY TYPE
12.6.1.1. PUSH NOTIFICATIONS
12.6.1.2. BANNER ADS
12.6.1.3. INTERSTITIAL ADS
12.6.1.4. VIDEO ADS
12.6.1.5. NATIVE ADS
12.6.1.6. LOCATION-BASED ADS
12.6.1.7. SEARCH ADS
12.6.1.8. OTHERS
12.7 HEALTHCARE
12.7.1 BY TYPE
12.7.1.1. PUSH NOTIFICATIONS
12.7.1.2. BANNER ADS
12.7.1.3. INTERSTITIAL ADS
12.7.1.4. VIDEO ADS
12.7.1.5. NATIVE ADS
12.7.1.6. LOCATION-BASED ADS
12.7.1.7. SEARCH ADS
12.7.1.8. OTHERS
12.8 OTHERS
13 GLOBAL MOBILE ADVERTISING MARKET, BY GEOGRAPHY
GLOBAL MOBILE ADVERTISING MARKET, (ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)
13.1 NORTH AMERICA
13.1.1 U.S.
13.1.2 CANADA
13.1.3 MEXICO
13.2 EUROPE
13.2.1 GERMANY
13.2.2 FRANCE
13.2.3 U.K.
13.2.4 ITALY
13.2.5 SPAIN
13.2.6 RUSSIA
13.2.7 TURKEY
13.2.8 BELGIUM
13.2.9 NETHERLANDS
13.2.10 NORWAY
13.2.11 FINLAND
13.2.12 SWITZERLAND
13.2.13 DENMARK
13.2.14 SWEDEN
13.2.15 POLAND
13.2.16 REST OF EUROPE
13.3 ASIA PACIFIC
13.3.1 JAPAN
13.3.2 CHINA
13.3.3 SOUTH KOREA
13.3.4 INDIA
13.3.5 AUSTRALIA
13.3.6 NEW ZEALAND
13.3.7 SINGAPORE
13.3.8 THAILAND
13.3.9 MALAYSIA
13.3.10 INDONESIA
13.3.11 PHILIPPINES
13.3.12 TAIWAN
13.3.13 VIETNAM
13.3.14 REST OF ASIA PACIFIC
13.4 SOUTH AMERICA
13.4.1 BRAZIL
13.4.2 ARGENTINA
13.4.3 REST OF SOUTH AMERICA
13.5 MIDDLE EAST AND AFRICA
13.5.1 SOUTH AFRICA
13.5.2 EGYPT
13.5.3 SAUDI ARABIA
13.5.4 U.A.E
13.5.5 OMAN
13.5.6 BAHRAIN
13.5.7 ISRAEL
13.5.8 KUWAIT
13.5.9 QATAR
13.5.10 REST OF MIDDLE EAST AND AFRICA
14 GLOBAL MOBILE ADVERTISING MARKET,COMPANY LANDSCAPE
14.1 COMPANY SHARE ANALYSIS: GLOBAL
14.2 COMPANY SHARE ANALYSIS: NORTH AMERICA
14.3 COMPANY SHARE ANALYSIS: EUROPE
14.4 COMPANY SHARE ANALYSIS: ASIA PACIFIC
14.5 MERGERS & ACQUISITIONS
14.6 NEW PRODUCT DEVELOPMENT AND APPROVALS
14.7 EXPANSIONS
14.8 REGULATORY CHANGES
14.9 PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS
15 GLOBAL MOBILE ADVERTISING MARKET, SWOT & DBMR ANALYSIS
16 GLOBAL MOBILE ADVERTISING MARKET, COMPANY PROFILE
16.1 GOOGLE LLC
16.1.1 COMPANY SNAPSHOT
16.1.2 REVENUE ANALYSIS
16.1.3 PRODUCT PORTFOLIO
16.1.4 RECENT DEVELOPMENT
16.2 META
16.2.1 COMPANY SNAPSHOT
16.2.2 REVENUE ANALYSIS
16.2.3 PRODUCT PORTFOLIO
16.2.4 RECENT DEVELOPMENT
16.3 HUBSPOT, INC.
16.3.1 COMPANY SNAPSHOT
16.3.2 REVENUE ANALYSIS
16.3.3 PRODUCT PORTFOLIO
16.3.4 RECENT DEVELOPMENT
16.4 APPLOVIN
16.4.1 COMPANY SNAPSHOT
16.4.2 REVENUE ANALYSIS
16.4.3 PRODUCT PORTFOLIO
16.4.4 RECENT DEVELOPMENT
16.5 CRITEO
16.5.1 COMPANY SNAPSHOT
16.5.2 REVENUE ANALYSIS
16.5.3 PRODUCT PORTFOLIO
16.5.4 RECENT DEVELOPMENT
16.6 DIGI117
16.6.1 COMPANY SNAPSHOT
16.6.2 REVENUE ANALYSIS
16.6.3 PRODUCT PORTFOLIO
16.6.4 RECENT DEVELOPMENT
16.7 DIGITAL TURBINE INC.
16.7.1 COMPANY SNAPSHOT
16.7.2 REVENUE ANALYSIS
16.7.3 PRODUCT PORTFOLIO
16.7.4 RECENT DEVELOPMENT
16.8 EPOM
16.9 COMPANY SNAPSHOT
16.9.1 REVENUE ANALYSIS
16.9.2 PRODUCT PORTFOLIO
16.9.3 RECENT DEVELOPMENT
16.1 GUMGUM INC.
16.10.1 COMPANY SNAPSHOT
16.10.2 REVENUE ANALYSIS
16.10.3 PRODUCT PORTFOLIO
16.10.4 RECENT DEVELOPMENT
16.11 LEADBOLT
16.11.1 COMPANY SNAPSHOT
16.11.2 REVENUE ANALYSIS
16.11.3 PRODUCT PORTFOLIO
16.11.4 RECENT DEVELOPMENT
16.12 MATOMY MEDIA GROUP LTD.
16.12.1 COMPANY SNAPSHOT
16.12.2 REVENUE ANALYSIS
16.12.3 PRODUCT PORTFOLIO
16.12.4 RECENT DEVELOPMENT
16.13 MEDIA AND GAMES INVEST SE (MGI)
16.13.1 COMPANY SNAPSHOT
16.13.2 REVENUE ANALYSIS
16.13.3 PRODUCT PORTFOLIO
16.13.4 RECENT DEVELOPMENT
16.14 MOLOCO, INC
16.14.1 COMPANY SNAPSHOT
16.14.2 REVENUE ANALYSIS
16.14.3 PRODUCT PORTFOLIO
16.14.4 RECENT DEVELOPMENT
16.15 UNITY TECHNOLOGIES
16.15.1 COMPANY SNAPSHOT
16.15.2 REVENUE ANALYSIS
16.15.3 PRODUCT PORTFOLIO
16.15.4 RECENT DEVELOPMENT
16.16 VERIZON
16.16.1 COMPANY SNAPSHOT
16.16.2 REVENUE ANALYSIS
16.16.3 PRODUCT PORTFOLIO
16.16.4 RECENT DEVELOPMENT
16.17 ZYNGA INC.
16.17.1 COMPANY SNAPSHOT
16.17.2 REVENUE ANALYSIS
16.17.3 PRODUCT PORTFOLIO
16.17.4 RECENT DEVELOPMENT
16.18 CHARTBOOST, INC.
16.18.1 COMPANY SNAPSHOT
16.18.2 REVENUE ANALYSIS
16.18.3 PRODUCT PORTFOLIO
16.18.4 RECENT DEVELOPMENT
16.19 FLURRY
16.19.1 COMPANY SNAPSHOT
16.19.2 REVENUE ANALYSIS
16.19.3 PRODUCT PORTFOLIO
16.19.4 RECENT DEVELOPMENT
16.2 INMOBI
16.20.1 COMPANY SNAPSHOT
16.20.2 REVENUE ANALYSIS
16.20.3 PRODUCT PORTFOLIO
16.20.4 RECENT DEVELOPMENT
16.21 MATOMY MEDIA GROUP LTD.
16.21.1 COMPANY SNAPSHOT
16.21.2 REVENUE ANALYSIS
16.21.3 PRODUCT PORTFOLIO
16.21.4 RECENT DEVELOPMENT
16.22 SMAATO, INC.
16.22.1 COMPANY SNAPSHOT
16.22.2 REVENUE ANALYSIS
16.22.3 PRODUCT PORTFOLIO
16.22.4 RECENT DEVELOPMENT
16.23 ADOBE
16.23.1 COMPANY SNAPSHOT
16.23.2 REVENUE ANALYSIS
16.23.3 PRODUCT PORTFOLIO
16.23.4 RECENT DEVELOPMENT
16.24 TWITTER(X)
16.24.1 COMPANY SNAPSHOT
16.24.2 REVENUE ANALYSIS
16.24.3 PRODUCT PORTFOLIO
16.24.4 RECENT DEVELOPMENT
16.25 PANDORA MEDIA, LLC,
16.25.1 COMPANY SNAPSHOT
16.25.2 REVENUE ANALYSIS
16.25.3 PRODUCT PORTFOLIO
16.25.4 RECENT DEVELOPMENT
17 CONCLUSION
18 QUESTIONNAIRE
19 RELATED REPORTS
20 ABOUT DATA BRIDGE MARKET RESEARCH
