- In November 2023, Amazon and Meta formed a partnership to enhance shopping advertising across Instagram and Facebook. This collaboration aims to make Meta more attractive to advertisers while providing Amazon with an opportunity to drive more potential customers to its external web store. By leveraging both platforms, the partnership is designed to increase visibility and boost engagement for brands looking to expand their reach
- In July 2023, Digital Turbine partnered with Connect Ads to deliver cutting-edge mobile advertising solutions to leading brands and agencies in the Middle East and North Africa. Through this collaboration, Aleph's Connect Ads will help regional clients leverage the growing potential of video marketing within mobile games, an area where Digital Turbine is a prominent global player. The partnership aims to enhance advertising opportunities, allowing brands to effectively engage with mobile users in this dynamic market
- In July 2023, AppLovin Corporation enhanced its mobile user acquisition platform, AppDiscovery, by integrating advanced AI capabilities. The upgraded AXON engine now features more robust models, enabling partners to achieve their campaign goals on a larger global scale with improved accuracy, better performance, and faster execution. This advancement aims to streamline user acquisition efforts, providing a more efficient and effective advertising experience for brands worldwide
- In June 2023, Google introduced two AI-powered features aimed at enhancing advertising for brands. One of the new tools, Demand Gen, utilizes AI to automatically place video and photo ads across Google’s services, including YouTube feed, Gmail, and Shorts. This innovation enables advertisers to reach a wider audience by optimizing ad placements across multiple platforms, streamlining the process and improving campaign effectiveness
- In February 2023, InMobi Commerce teamed up with Point Pickup to offer product discovery and monetization solutions. This partnership enabled Point Pickup’s grocery retail partners to enhance media-driven revenue opportunities. By leveraging InMobi’s expertise, the collaboration aimed to optimize advertising strategies and boost profitability for retail clients in the grocery sector
