- In March 2024, the SMART HJC 11B, a cutting-edge Bluetooth communication system exclusively developed by SENA for HJC Helmets, was introduced as the second-generation premium model for motorcyclists. This advanced system boasts an all-in-one design, seamlessly integrated into the helmet, ensuring optimal weight distribution and enhanced aerodynamic efficiency. Riders can now experience crystal-clear communication during their journeys, significantly improving both safety and convenience without compromising performance. This innovation underscores a growing trend in the global motorcycle apparel market, where the integration of smart technology in riding gear is increasingly valued
- In July 2022, Vista Outdoor Products LLC, a global leader in recreational products, strategically acquired the Fox Racing apparel brand to expand its presence in the racing gear and apparel sector. This acquisition is designed to capitalize on Fox Racing’s strong market position and innovative reputation within the motorcycle gear industry. By incorporating this renowned brand into its portfolio, Vista Outdoor aims to solidify its global standing and meet the increasing demand for high-performance racing apparel. This move highlights a key trend in the global motorcycle apparel market, where established brands and industry leaders are consolidating resources to enhance their offerings and cater to the growing consumer preference for premium, high-performance gear
- In March 2022, The Carlyle Group, a leading multinational private equity firm, acquired DAINESE, a renowned manufacturer of motorcycle apparel and protective gear. This acquisition is strategically aimed at accelerating DAINESE’s growth in the key Chinese and U.S. markets. Through this partnership, Carlyle Group intends to drive product sales and optimize the supply chain, ultimately enhancing the availability of superior protective gear to a broader customer base in these regions. This move reflects a significant trend in the global motorcycle apparel market, where strategic acquisitions are being leveraged to expand market reach and enhance operational efficiencies
- In May 2022, Royal Enfield, a renowned motorcycle manufacturer, entered into a strategic partnership with Italian riding gear brand Alpinestars to introduce a new collection of high-performance riding apparel. This collaboration combines Royal Enfield's iconic motorcycle heritage with Alpinestars' cutting-edge technology, providing riders with gear that delivers both exceptional style and superior safety features for a variety of riding conditions. This partnership is particularly relevant to the growing global motorcycle apparel market, as it underscores the increasing demand for premium, safety-focused gear
- In August 2021, Mandelli Group, a well-established Italian two-wheeler manufacturer, acquired TUCANO URBANO, a leading brand in motorcycle gear and accessories. This strategic acquisition is aimed at enhancing Mandelli's product offerings across key markets, including the U.K., Italy, Spain, and France, ensuring consumers have access to high-quality motorcycle apparel and accessories. By integrating TUCANO URBANO into its portfolio, Mandelli Group seeks to strengthen its market position and address the growing consumer demand for premium motorcycle accessories. This acquisition is a notable development within the global motorcycle apparel market, reflecting the increasing consolidation of leading brands to meet the rising demand for high-performance and stylish motorcycle gear
