- The global mushroom coffee market is experiencing substantial growth, reflecting a shift towards functional beverages that blend traditional coffee with medicinal mushrooms
- Mushroom coffee is primarily available in two forms grounded and powder. The grounded form held a significant revenue share while the powder form is anticipated to witness the fastest growth, attributed to its convenience and ease of preparation
- The market utilizes various distribution channels, including supermarkets, hypermarkets, convenience stores, and online platforms. Online sales are expanding rapidly, offering consumers a broad selection of mushroom coffee products and subscription options
- The market is competitive, with key players such as RYZE, real mushrooms, four sigmatic, and om mushroom superfood. These companies focus on product innovation and strategic marketing to enhance their market presence
- There is a growing consumer awareness regarding the potential health benefits of mushroom coffee, including improved cognitive function and stress reduction.
- For instance, Marks & Spencer introduced a range of functional juices containing adaptogenic mushrooms such as lion's mane and reishi, aiming to support cognitive health and stress management
- The mushroom coffee market is expanding due to its appeal as a healthier alternative to traditional coffee, offering unique flavors and potential wellness benefits
