“Consumer Interest in Functional Beverages”
- Brands are blending mushroom coffee with ingredients such as turmeric and maca to enhance health benefits and cater to diverse taste preferences
- The development of ready-to-drink mushroom coffee beverages is gaining popularity, providing consumers with convenient, on-the-go options
- Many companies are adopting eco-friendly packaging solutions, such as biodegradable cups and recyclable materials, to appeal to environmentally conscious consumers
- Major retailers such as Marks & Spencer are introducing functional mushroom beverages, such as "lion's mane latte" and "reishi shots," indicating broader acceptance and demand in the mainstream market
- These trends highlight the mushroom coffee market's dynamic nature, with innovation and consumer demand driving its expansion
