Global Nail Polish Market, By Type (Base Coat, Top Coat, Others), Product (Liquid, Gel), Finish (Glossy, Matte, Glitter, Satin, Others), End User (Female and Male), Distribution Channel (Supermarket and Hypermarkets, Independent Stores, Specialty Stores, E-Commerce) – Industry Trends and Forecast to 2030.
Nail Polish Market Analysis and Size
According to the Facebook ads statistics, 52 million of its total users showed interest in nail polish in the year 2021, out of which the majority of the audiences age group 25 to 34 yrs. Followed by the other age category of 35-44 years and 18-24 years. Increasing celebrity involvement in promoting personal care and beauty products, including nail polish, will likely boom well with young consumers. Millennials who spend a lot of time on the internet are highly inclined towards product launches, celebrity endorsements and trending online articles. This, in turn, is expected to enhance the market growth during the forecast period.
Data Bridge Market Research analyses that the nail polish market is expected to reach USD 27.99 billion by 2030, which is USD 12.68 billion in 2022, registering a CAGR of 10.40% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Nail Polish Market Scope and Segmentation
2023 to 2030
2021 (Customizable to 2015 - 2020)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Type (Base Coat, Top Coat, Others), Product (Liquid, Gel), Finish (Glossy, Matte, Glitter, Satin, Others), End User (Female and Male), Distribution Channel (Supermarket and Hypermarkets, Independent Stores, Specialty Stores, E-Commerce)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
Wella Operations US LLC (U.S.), CND (U.S.), Chemence (U.K.), Alessandro International (Germany), Keystone Industries (U.S.), Light Elegance (U.S.), American International Industries (U.S.), Barielle (U.S.), California Chemical Specialties (U.S.), NV Organics (India), CNC International (Netherlands), Delia Cosmetics (Poland), Fiabila (France), IL Cosmetics Group SA (Luxembourg), Kirker Enterprises, Inc (U.S.) and KEYSTONE INDUSTRIES (U.S.)
Nail polish is a thick and colored lacquer product that is applied on toenails or fingernails to decorate and protect nails. It is manufactured by using various chemical compositions such as pearls, pigments, resins, plasticizers, solvents, film formers, and thickening agents such as stearalkonium hectorite, to bind other ingredients, which makes the nail polish simper to apply. Various types of nail polishes are available in the market, such as regular, gel, matte, glitter, chrome, among others.
Nail Polish Market Dynamics
- Growing disposable income of the population
Growing disposable income of the population has led to augmented expenditure on cosmetic and personal care products. According to the analysis which has conducted by U.S. Bureau of Economic Analysis, the U.S. per capita disposable income was around USD 42,029 in 2016, which augmented to around USD 43,433 in 2018. Therefore, with the increasing disposable income, demand for nail polish is expected to increase and drive the market growth rate during the forecast period.
- Increasing number of working women population
The growing number of working women population globally is likely to drive the growth of the nail polish market. Working women are those woman, who works outside the home for earns a salary, wages, or other income through regular employment. Nail polishes help by giving them an elegant and vibrant look and perfection. For instance, as per the U.S. Bureau of Labor data, in the United States, women were approximately half (47.0%) of the labor force in 2021. Thus, the growing population of working women globally is driving the growth of the nail polish market.
- Surging product launches
The surging product launches and other innovations by market participants further offer numerous opportunities for the growth of the market. Market participants are developing a different type of new products to strengthen their market position. For instance, J.Hannah has collaborated with The Metropolitan Museum of Art to create a collection of nail polishes based on museum's new exhibition in2021. The collection of nail polishes collection includes pearl, black, and sparkly metallic colours.
- Growth and expansion of e-commerce sector
Increasing internet penetration among consumers and target marketing to reach the customer choice and preference are expected to fuel the growth and expansion of e-commerce sector. Easy accessibility and heavy offers and discounts provided by online platforms, increase the adoption of nail polish in the global market. Therefore, the sales of the nail polish product through the online platform are expected to create numerous opportunities for the market growth during the forecast period.
- Increasing health concerns
Increasing health concerns due to the usage of harmful chemicals in the production of nail polish are likely to hamper growth of global nail polish market during the forecast period. Nail polish contains hazardous and toxic chemical ingredients such as dibutyl phthalate and toluene, which can harmfully affect the human health. The health risks associated with the usage of nail polish range such as reproductive health to chronic health problems such as cancer.
This nail polish market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the nail polish market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
- In 2022, Orly which is a UK-based nail care brand has launched “Island Hopping". It is a summer breathable line of nail polish. It is cruelty-free, halal-certified and vegan. This collection features six characteristic vacation colours. The 1-step manicure uses modern oxygen technology to maintain hydration balance in the nails, encouraging extending wear and nail development.
- In 2021, Purplle, an India-based online beauty platform providing beauty products such as nail polish and many other products, has acquired Faces Canada for an undisclosed amount. Through this acquisition, Purplle goals to strengthen its resources, values and reach untapped market of the country.
- In September 2021, Hermes, one of the manufacturers of beauty products, has extended its product portfolio by introducing it’s first-ever nail polish with 24 shades store in the market.
Global Nail Polish Market Scope
The nail polish market is segmented on the basis of type, product, finish, end user and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Base Coat
- Top Coat
- Supermarket and Hypermarkets
- Independent Stores
- Specialty Stores
Nail Polish Market Regional Analysis/Insights
The nail polish market is analysed and market size insights and trends are provided by country, type, product, finish, end user and distribution channel as referenced above.
The countries covered in the nail polish market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the nail polish market in terms of revenue and market share. This is mainly owing to consumers in the countries such as Canada and U.S are enthusiastic to pay a high price for a more appealing appearance in this region.
Asia-Pacific is expected to be the fastest developing region during the forecast period of 2023-2030 owing to rising demand for nail polish in developing markets such as India, China, and Thailand. Moreover, increasing number of working women population in nations such as India and China their growing interest in spending on nail care products will further boost the market growth.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Nail Polish Market Share Analysis
The nail polish market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to nail polish market.
Some of the major players operating in the nail polish market are:
- Wella Operations US LLC (U.S.)
- CND (U.S.)
- Chemence (U.K.)
- Alessandro International (Germany)
- Keystone Industries (U.S.)
- Light Elegance (U.S.)
- American International Industries (U.S.)
- Barielle (U.S.)
- California Chemical Specialties (U.S.)
- NV Organics (India)
- CNC International (Netherlands)
- Delia Cosmetics (Poland)
- Fiabila (France)
- IL Cosmetics Group SA (Luxembourg)
- Kirker Enterprises, Inc (U.S.)
- KEYSTONE INDUSTRIES (U.S.)