- In June 2023, Imperial Brand Plc, a tobacco and nicotine company announced the acquisition of nicotine pouches from TJP Labs in order to enter the U.S. market.
- In June 2023, Altria Group, Inc announced the acquisition of NJOY LLC. NJOY e-vapor products are to be marked by NJOY, a wholly owned subsidiary of Altria.
- In January 2025, Pfizer Inc. launched an updated version of its Chantix smoking cessation medication, offering new dosing options and a refined treatment plan.
- In September 2024, GlaxoSmithKline launched a new Nicorette product line wi
