Global Non Thermal Pasteurization Market – Industry Trends and Forecast to 2031

Global Non Thermal Pasteurization Market, By Techniques (High Pressure Processing (HPP), Pulse Electric Field (PEF), Microwave Volumetric Heating (MVH), Ultrasonic, and Irradiation), Application (Food and Beverages, Pharmaceuticals, and Cosmetics), Food Form (Solid Form and Liquid Form) – Industry Trends and Forecast to 2031.

Non Thermal Pasteurization Market Analysis and Size

The non-thermal pasteurization market is advancing with technologies such as high-pressure processing, pulsed electric fields, and cold plasma. These methods maintain food quality while ensuring safety. Their use in extending shelf life and reducing pathogens is growing. Market growth is driven by consumer demand for minimally processed foods and regulatory support for food safety innovations.

The global non thermal pasteurization market size was valued at USD 2.04 billion in 2023 and is projected to reach USD 8.35 billion by 2031, with a CAGR of 19.3% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Non-thermal pasteurization is a food processing technique that eliminates pathogens and extends shelf life without using heat. Methods include high-pressure processing (HPP), pulsed electric fields (PEF), and cold plasma. These techniques preserve nutritional and sensory qualities better than traditional thermal pasteurization, making them ideal for heat-sensitive foods and beverages.

Non Thermal Pasteurization Market Dynamics

Drivers

• Increasing Consumer Demand for Fresh and Natural Food Products

Increasing consumer demand for fresh and natural food products is driving the non-thermal pasteurization market. Health-conscious consumers prefer food that retains its natural taste, texture, and nutritional value without additives. Non-thermal methods such as High-Pressure Processing (HPP) and Pulsed Electric Fields (PEF) meet this demand effectively. For instance, HPP-treated juices maintain their freshness and nutrients, appealing to consumers and boosting market growth.

• Consumer Preference for Convenience Foods

The rising demand for convenience foods, such as ready-to-eat meals and packaged snacks, is driven by busy lifestyles and the need for quick meal solutions. Non-thermal pasteurization methods, such as High-Pressure Processing (HPP), maintain the quality and safety of these products, ensuring longer shelf life without compromising taste or nutrition. For instance, HPP-treated guacamole retains its freshness and flavor, meeting consumer preferences and driving market growth.

Opportunities

• Expansion of the Processed Food Industry

The global expansion of the processed food industry, fueled by urbanization, changing lifestyles, and rising disposable incomes, significantly boosts the non thermal pasteurization market. For instance, companies such as Hormel Foods use High-Pressure Processing (HPP) to ensure their ready-to-eat meals retain nutritional value and safety without preservatives. This technology meets the increasing demand for high-quality, safe processed foods, driving market growth for non-thermal pasteurization solutions.

• Technological Advancements and Innovations

Continuous advancements in non-thermal pasteurization technologies, such as High-Pressure Processing (HPP) and Pulsed Electric Fields (PEF), are revolutionizing food safety and efficiency. For instance, improvements in equipment design and energy efficiency reduce operational costs, making these methods more economically viable. Enhanced processing capabilities ensure better pathogen elimination while preserving food quality, meeting stringent regulatory standards. Such innovations propel adoption among food manufacturers, driving growth in the non-thermal pasteurization market globally.

Restraints/Challenges

• Product Quality and Shelf Life

Non-thermal pasteurization techniques often alter food product sensory qualities such as taste, texture, and color more than traditional thermal methods, posing challenges in maintaining desired product quality and shelf life. These impacts can hinder market adoption as consumers and producers asuch as prioritize sensory consistency and extended shelf stability in food products. Addressing these challenges requires careful consideration of process parameters and continued technological advancements in non-thermal pasteurization methods.    

• Effectiveness on Certain Microorganisms

The effectiveness of non-thermal pasteurization methods against various pathogens is hindered by the survival of heat-resistant bacteria and spores, posing potential food safety risks. This limitation restricts their application in certain food products, impacting market adoption and compliance with stringent food safety regulations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In September 2023, Pulsemaster introduced a new compact industrial-scale pulsed electric field (PEF) solution tailored for processing vegetables, tubers, and roots at a rate of 10 tons per hour. This innovation targets small to medium production facilities, aiming to establish Pulsemaster as a leading manufacturer of compact PEF-based equipment in the industry
• In November 2023, JBT Corporation announced a non-binding proposal to acquire Marel, a global provider of advanced processing systems and equipment for the meat, fish, and poultry industries, listed on Nasdaq and Euronext. This strategic move is expected to enhance JBT's product portfolio and strengthen its capabilities in research and development

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Non Thermal Pasteurization Market Scope

The market is segmented on the basis of technique, application and food form. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Techniques

• High Pressure Processing (HPP)
• Pulse Electric Field (PEF)
• Microwave Volumetric Heating (MVH)
• Ultrasonic
• Irradiation

 Application

• Food and Beverages
• Pharmaceuticals
• Cosmetics

 Food Form

• Solid Form
• Liquid Form

Non Thermal Pasteurization Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, technique, application and food form as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the non-thermal pasteurization market due to increasing consumer health awareness and a preference for convenient foods such as ready-to-eat and frozen foods. This trend is particularly strong in the United States and Canada, driving growth in the region during the forecast period.

Europe is expected to see significant growth in the non-thermal pasteurization market due to increased consumption of meat and beverage products, especially in key countries such as the United Kingdom, Germany, and France. This trend is driven by rising demand for safer food preservation methods that maintain nutritional value and taste.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Non Thermal Pasteurization Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Marel (Iceland)
• GEA Group Aktiengesellschaft (Germany)
• Bühler AG (Switzerland)
• JBT (U.S.)
• The Middleby Corporation (U.S.)
• Heat and Control, Inc. (U.S.)
• ALFA LAVAL (Sweden)
• TNA Australia Pty Limited (Australia)
• Equipamientos Cárnicos, S.L. (Spain)
• Clextral (France)
• Bigtem Makine A.S. (Turkey)
• Krones AG (Germany)
• Finis-Eillert (Netherlands)
• Heat and Control, Inc. (U.S.)
•  Baader Global SE (Germany)
• Dover Corporation (U.S.)