- Advancements in research have led to a better understanding of how specific compounds can influence brain function, paving the way for more targeted and effective products. The rise of remote work and online learning has further fueled demand for nootropic supplements, as individuals seek to improve focus, memory, and overall cognitive performance in competitive environments
- Moreover, strategic collaborations, such as the recent partnership between Jones Soda and Wesana Health to launch a nootropic supplement, highlight the market's potential and the growing interest from diverse industries
- North America dominated the nootropics market with the largest revenue share of 42.01% in 2024, driven by increasing consumer awareness around cognitive health, lifestyle enhancement, and mental performance optimization
- Asia-Pacific nootropics market is poised to grow at the fastest CAGR of 16.35% from 2025 to 2032, driven by increasing urbanization, rising health consciousness, and expanding middle-class populations across countries such as China, India, and Japan
- The Over-the-counter (OTC) segment dominated the nootropics market with the largest revenue share of 41.6% in 2024, driven by the growing consumer preference for self-medication, easy accessibility, and the wide variety of OTC cognitive enhancers available online and in retail pharmacies
