- In May 2023, Nature's Way introduced its newest nootropic gummy, created to support brain health and tap into the rapidly growing market for cognitive products. This offering is intended to help adults improve their short-term memory, focus, and concentration. It is currently available at retailers such as Kroger, Meijer, Giant Company, and various natural food stores
- In September 2022, Neuriva, a cognitive health supplement brand owned by Reckitt, teamed up with chef and food enthusiast Alton Brown to advocate for a holistic approach to brain health. This collaboration aimed to encourage consumers to recognize the importance of brain health as an essential part of their overall wellness. The partnership highlighted Neuriva’s product range, which includes Neuriva Plus as well as newly launched items such as Neuriva Sleep and Neuriva Brain + Energy
- In August 2022, Nu, a provider of nootropic products based in the UK, unveiled a new line of nootropic snack bars. These bars are made from Norwegian black oats and are enriched with vital brain nutrients, including choline, phosphatidylserine, and omega-3 fatty acids. They are available in an assortment of flavors, such as maple and pecan, salted caramel, raisin and almond, and apple and cinnamon
- In 2022, Jones Soda introduced a groundbreaking nootropic supplement developed in partnership with Mike Tyson and Wesana Health. This innovative product aims to enhance cognitive function and mental clarity, setting itself apart as a unique offering in the supplement market. By combining Tyson's star power with Wesana Health's expertise in mental wellness, Jones Soda is tapping into the growing demand for brain-boosting supplements
- In October 2021, the Australian start-up Savvy Beverage announced the release of an instant coffee and soda beverage infused with nootropic ingredients aimed at enhancing cognitive function. This product line extends their existing range of functional coffee pods, which are compatible with Nespresso machines, offering consumers convenient options for boosting mental performance while on the move
