“Rise of Plant-Based Nutritional Bars”
- Plant-based nutritional bars are becoming increasingly popular as consumers shift towards plant-based diets for health and environmental reasons.
- These bars are often formulated with plant-based proteins, such as pea, rice, or hemp protein, which cater to the growing vegan and vegetarian market.
- For instance, brands such as RXBAR and KIND have launched plant-based lines to tap into the vegan consumer segment, offering protein-packed bars without dairy or animal products.
- Consumers are also looking for clean-label products, and plant-based bars often meet these demands as they tend to have simpler ingredient lists without artificial additives.
- In addition, the rise in eco-consciousness has encouraged companies to adopt sustainable packaging and sourcing practices, enhancing the appeal of plant-based bars to environmentally aware consumers
