- Companies are increasingly offering a variety of products, including plant-based and functional beverages, to cater to diverse consumer preferences
- For instance, PepsiCo's acquisition of Poppi, a probiotic-infused soda brand, highlights the industry's shift towards healthier beverage options
- Advancements in production technologies have led to efficient manufacturing processes, enhanced product quality, and innovative packaging solutions, contributing to market growth
- The rise of e-commerce has transformed distribution channels, making nutritional beverages more accessible to consumers worldwide. This shift has expanded market reach and increased consumer engagement
- A growing global emphasis on health and wellness has heightened demand for beverages that offer nutritional benefits, such as improved digestion, energy enhancement, and immune support
- For instance, the surge in demand for plant-based beverages aligns with the increasing consumer shift towards vegan and bio-based products, reflecting a broader trend towards sustainable and health-conscious choices
- Globally, Nutritional Beverages rank as the second-most crucial piece of equipment in ophthalmic surgical suites, following phacoemulsification systems, and play a pivotal role in ensuring precision and efficacy in eye surgeries



