- In February 2025, Coca-Cola confirmed a strategic shift towards its ultra-filtered milk brand, Fairlife. The company plans to expand Fairlife's offerings, capitalizing on the increasing consumer interest in high-protein, lactose-free, and low-sugar dairy alternatives
- In March 2025, PepsiCo announced its plan to acquire Poppi, a low-calorie, probiotic-infused soda brand, for nearly USD 2 billion. This strategic move aims to align PepsiCo with the growing consumer demand for healthier beverage options
- In May 2022, PerfectTed introduced a line of health drinks made of matcha green tea-based natural energy beverages to combat fatigue. The challenger brand's goal was to transform caffeine usage into something healthier by utilizing a matcha ingredient that has been used for over 800 years
- In May 2021, Gist, a prebiotic effervescent beverage made from five botanical components that have received organic certification, was launched to compete with other health drinks. The gist is reinventing was claimed to be a clean beverage as it was made using plants rather than extracts
- In May 2021, PepsiCo, the leading-edge food and beverage company, just launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment
