Global Oat Bran Market – Industry Trends and Forecast to 2029

Global Oat Bran Market, By Product Type (Organic Oat Bran, Normal Oat Bran), Form (Liquid, Powder, Tablets, Capsules), Application (Food Industry, Bakery and Confectionaries, Animal Feed, Healthcare, Personal Use), Distribution Channel (Online Sales, Hypermarkets and Supermarkets, Convenience Store, Food Specialty Store, Others) – Industry Trends and Forecast to 2029.

Oat Bran Market Analysis and Size

The concept behind functional foods is to use nutritional knowledge about food to improve the health of consumers. Furthermore, oat bran contains beta-glucan and fibre, both of which help to prevent cardiovascular disease, constipation, and bowel movement regulation.

Data Bridge Market Research analyses that the oat bran market was valued at USD 7.11 billion in 2021 and is expected to reach the value of USD 10.75 billion by 2029, at a CAGR of 5.30% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Oat Bran Market Scope and Segmentation

Market Definition

Oat bran extract is produced as a by-product of the industrial refining of oats. The oat husk is crushed to extract the oat bran extracts. It is consumed as a breakfast cereal that is both healthy and beneficial because it contains nutrients. It aids in the growth of the human body and also aids in the repair of tissue in the human body, both of which contribute to market growth.

Drivers

• Changing consumer dietary habits and rising trend of consuming healthy food

Increased use of oat bran as an active ingredient in bakery and confectionary as a substitute for wheat bran, dietary supplement, dairy manufacturers for creamy textures in ice creams, changes in consumer lifestyle, and rapid urbanisation have all contributed to an increase in oat bran demand. Changes in consumer dietary habits, as well as a shift toward healthier foods to prevent cardiovascular disease and control blood sugar levels, are also factors positively impacting the global oat bran market.

• Oat bran as an healthy dairy substitute

Oat bran has been demonstrated to be an effective dairy substitute, particularly when making ice cream. This is because oat bran has a creamy texture when heated and is high in carbohydrates, fats, and protein. These are the vitamins and minerals found in milk and milk products. As the demand for such products grows, so does the demand for oat bran. Oat bran is also used to give dairy products a creamier texture.

Opportunity

Food and beverage manufacturers are thinking about the health benefits of oat bran and incorporating significant constituents to make their products more delectable and nutritious. The use of oat bran in cosmetics is expected to increase demand for similar products. Aside from that, the use of oat bran for disease prevention and health maintenance is expected to drive positive value growth during the forecast period. Wheat bran is commonly used in baked goods; however, oat bran, like wheat bran, has a new healthy and delicious baking use; as a result, oat bran demand is expected to rise.

Restraints

The high price of organic oats in comparison to traditional oats, on the other hand, may limit demand for the global organic oats market. Large amounts of oat consumption cause gastric problems and stomach bloating, which are expected to impede global market growth.

This oat bran market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the oat bran market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Oat Bran Market

COVID-19 pandemic refers to a worldwide pandemic that has affected many countries. It has caused havoc in the fields of business and marketing. Demand for oat bran increased during the pandemic as consumers sought food staples with a longer shelf life that were also healthy to consume. Manufacturers are experiencing production difficulties due to a scarcity of raw materials and labour. Following the pandemic, there will be an increase in market demand for oat bran as consumers seek healthy food products that boost anti-oxidants in the body.

Recent Development

• • Above Food Corp. will purchase Sonic Milling Systems, Ltd., a well-known food technology company specialising in the development of processing methods for plant-based ingredients and products. Sonic Milling's hydrodynamic-cavitation technology uses pressure and water to create microscopic air bubbles that can break apart a variety of ingredients such as fruits, vegetables, and pulses to produce clean label liquids and sauces that do not require the use of stabilisers. Above Food Corp. used the technology to develop oat beverages, creamers, and concentrates for a variety of North American retailers and brands.
• MOMA, a British oat milk company, has announced the launch of its latest chilled oat milk in two varieties: semi and whole. Both products will be available across the country at 220 Waitrose stores, with additional retailers such as Ocado and Morrisons to follow. The new oat milk products, according to MOMA, are barista-quality and can foam perfectly without splitting. These varieties, unlike other brands, are made in the United Kingdom and are not made from concentrate.

Global Oat Bran Market Scope

The oat bran market is segmented on the basis of product type, application, form and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type 

• Organic Oat Bran
• Normal Oat Bran

Form

• Liquid
• Powder
• Tablet
• Capsule

Application

• Food Industry
• Bakery and Confectionaries
• Animal Feed
• Healthcare
• Personal Use

Distribution channel

• Online Sales
• Hypermarkets and Supermarkets
• Convenience Store
• Food Specialty Store
• Others

Oat Bran Market Regional Analysis/Insights

The oat bran market is analysed and market size insights and trends are provided by country, of product type, application, form and distribution channel as referenced above.

The countries covered in the oat bran market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America has the world's largest oats market, followed by Europe. Oats are becoming more popular as a result of rising health consciousness and quality food consumption patterns in these regions' developed countries, which is contributing to the oats market's positive growth. The United States, China, Saudi Arabia, France, and India are the top oats shippers. Trading channels established and a preference for high-quality food are also driving market growth in these countries.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Oat Bran Market Share Analysis

The oat bran market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to oat bran market.

Some of the major players operating in the oat bran market are:

• The Quaker Oats Company (U.S.)
• Blue Lake Milling Pty Ltd (Australia)
• Grain Millers, Inc. (U.S.)
• Morning Foods Ltd (U.K.)
• General Mills, Inc. (U.S.)
• Avena Foods Limited (Canada)
• Richardson International (Canada)
• CEREALTO SIRO KIND (Spain)
• Premier Nutrition Company, LLC (Germany)
• Nestlé SA (Switzerland)
• Molino Spadoni spa (Italy)
• WEETABIX (U.K.)
• Valsemøllen (Denmark)
• Grillon D'Or (France)
• Clif Bar & Company (U.S.)
• Associated British Foods plc (U.K.)
• DANONE SA (Switzerland)