“Rising Popularity of Plant-Based Diets Driving Oat Bran Consumption”
- The global shift toward plant-based diets is increasing demand for oat bran as a natural, vegan-friendly source of nutrition
- Oat bran is widely recognized for its high fiber content and heart health benefits, appealing to health-conscious consumers
- Food manufacturers are innovating with oat bran in vegan snacks, cereals, and plant-based beverages to attract new-age consumers
- The clean-label nature of oat bran, with minimal processing and no artificial additives, aligns well with modern food preferences
- For instance, oat bran-enriched granolas and porridges are being launched in the U.S. and Europe to cater to the vegan market
