- Oat milk, derived from whole oats and known for its creamy texture and mild flavor, is becoming an increasingly popular plant-based dairy alternative across global markets due to its nutritional benefits, sustainability profile, and versatility in both food and beverage applications
- The escalating demand for oat milk is primarily fueled by the growing prevalence of lactose intolerance, rising adoption of vegan and flexitarian diets, and increasing consumer preference for environmentally friendly and health-conscious food options
- Asia-Pacific dominated the oat milk market with a share of 45.5% in 2024, due to rising lactose intolerance rates, growing vegan population, and expanding urban middle class adopting plant-based diets
- North America is expected to be the fastest growing region in the oat milk market with a share of during the forecast period due to rising interest in veganism, plant-based nutrition, and sustainable food production
- Conventional segment dominated the market with a market share of 70.5% in 2024, due to its widespread availability, cost-effectiveness, and suitability for mass-market consumption. Conventional oat milk is often preferred by manufacturers for large-scale production as it involves lower input costs, making it more affordable for end consumers across supermarkets and cafes
