- Online on-demand home services platforms are digital solutions that connect consumers with professional service providers for a wide range of household needs, including cleaning, plumbing, electrical repairs, beauty services, and appliance maintenance. These platforms are increasingly vital in today’s convenience-driven, digitally connected world
- The demand for online on-demand home services is being significantly driven by urbanization, busy lifestyles, and the increasing preference for contactless, at-home services. Additionally, millennials and Gen Z consumers, who are more tech-savvy, form a major user base for these services
- The Asia-Pacific region stands out as one of the fastest-growing markets for online on-demand home services, propelled by its large urban population, expanding middle class, and rising smartphone penetration
- For instance, platforms such as Urban Company in India and Helping in Southeast Asia have witnessed rapid growth due to increased consumer trust and digital payment adoption
- Globally, online on-demand home services are now considered a core segment within the broader gig economy, ranking just behind ride-sharing and food delivery in terms of user engagement and market size. These services play a pivotal role in shaping the future of work and consumer behavior in the home services sector
