- In 2024, Clariant, a leading specialty chemicals company, launched Planta Sens OP 95, a new opacifier derived from natural sources and designed for easy biodegradability. This innovation caters to the growing demand for eco-friendly alternatives in personal care and cosmetic formulations, aligning with global sustainability trends
- In late 2024, VTT Technical Research Centre of Finland, in partnership with industry leaders, initiated the CELLIGHT project to develop cellulose-based opacifiers as sustainable replacements for titanium dioxide (TiO₂). This initiative aims to reduce CO₂ emissions by approximately 31–50 million tons annually, addressing both environmental concerns and regulatory pressures
- In November 2023, the Miracare brand introduced a natural and biodegradable opacifier which can be used in use in laundry and other home care applications
- In April 2023, Dow and Avery Dennison collaborated to develop an innovative hotmelt label adhesive solution that facilitates the mechanical recycling of polyolefin filmic labels and polypropylene (PP) or polyethylene (PE) packaging in a single stream. This pioneering olefinic hotmelt adhesive, the first of its kind in the label market, is specifically designed for chilled food applications and has received approval from Recyclass for recycling in the HDPE colored stream in European markets
- In June 2022, Clariant introduced a natural-derived, readily biodegradable opacifier, Plantasens OP 95, to support personal care formulators in minimizing the environmental impact of shampoos, conditioners, handwashes, and other rinse-off shower and bath products on marine and river life
