Global Organic Kombucha Market – Industry Trends and Forecast to 2031

Global Organic Kombucha Market, By Flavors (Regular, Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, and Others), Packaging (Glass Bottles and Cans), Sales Channel (Food and Drink Specialty Store, Hypermarket/Supermarket, Convenience Store, and Online Retail) – Industry Trends and Forecast to 2031.

Organic Kombucha Market Analysis and Size

The organic kombucha market has been expanding rapidly. This growth is attributed to consumers seeking healthier beverage alternatives, rising demand for organic products, and the popularity of probiotics for gut health. Consumers are becoming more health-conscious, seeking beverages that offer functional benefits beyond mere refreshments. Kombucha fits into this trend due to its probiotic content, which is believed to promote digestive health and boost immunity.

Data Bridge Market Research analyses that the global organic kombucha market which was USD 894.10 million in 2023, is expected to reach USD 3,013.07 million by 2031, growing at a CAGR of 16.4% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition

Organic kombucha is a fermented beverage made from brewed tea, sugar, and a symbiotic culture of bacteria and yeast (SCOBY). The organic designation indicates that the ingredients used in kombucha production are sourced from organic farming practices, which prohibit the use of synthetic pesticides, fertilizers, and genetically modified organisms (GMOs).

During fermentation, the SCOBY metabolizes the sugar and converts it into organic acids, carbon dioxide, and trace amounts of alcohol. This results in a tangy, slightly effervescent beverage with a range of potential flavors depending on the type of tea used and any additional flavorings added during brewing.  

Organic Kombucha Market Dynamics

Drivers

• Increasing Health and Wellness Trends

There has been a noticeable shift in consumer priorities towards health and wellness in recent years. Consumers are becoming more proactive about maintaining their health and are increasingly conscious of the products they consume. Functional beverages are gaining popularity as consumers seek products offering specific health benefits beyond basic nutrition. These beverages are often formulated with ingredients known for their potential to support overall well-being, such as vitamins, antioxidants, and probiotics. Organic kombucha aligns well with these health and wellness trends due to its natural fermentation process and probiotic content. Consumers perceive it as a healthier alternative to sugary sodas or artificially flavored drinks, believing it can aid digestion, boost immunity, and promote gut health.

• Rising Demand for Organic Products Among Consumers

Growing awareness of environmental issues has led consumers to reconsider their purchasing habits and prioritize products that are produced sustainably. Organic farming practices, which avoid synthetic pesticides and fertilizers, are seen as more environmentally friendly. Concerns about the potential health risks associated with synthetic pesticides and chemicals commonly used in conventional agriculture have prompted consumers to seek organic products. Organic kombucha, made with organically sourced ingredients, appeals to consumers looking for healthier and safer beverage options. Organic certification assures consumers that the product meets strict standards for organic production. This transparency fosters trust between consumers and producers, driving demand for organic products such as kombucha.

• Growth in Probiotic Awareness

Probiotics have gained mainstream attention in recent years, with growing recognition of their potential health benefits, particularly for digestive health and immune function. Consumers are increasingly seeking probiotic-rich foods and beverages as part of their daily diet. Kombucha, as a naturally fermented beverage, contains live probiotic cultures that are believed to support a healthy gut microbiome. This aligns with the broader trend towards seeking natural sources of probiotics in food and beverages. The probiotic content of kombucha has become a key selling point for the beverage, driving consumer interest and demand. As awareness of the importance of gut health continues to grow, so does the popularity of probiotic-rich beverages like organic kombucha.

Opportunity

• Increasing Variations in Kombucha

Offering kombucha in cans provides convenience and portability, making it suitable for on-the-go consumption. Cans also offer better protection against light and air, preserving the freshness and quality of the beverage. Serving kombucha on tap allows for a more sustainable and environmentally friendly option, as it reduces packaging waste. This format is popular in cafes, restaurants, and bars, offering consumers a freshly poured, draft-style kombucha experience. Providing kombucha concentrates allows consumers to customize the strength and flavor of their kombucha at home. Concentrates can be diluted with water or sparkling water to create a refreshing beverage tailored to individual taste preferences. Experimenting with unique and exotic flavor combinations can differentiate your brand and attract adventurous consumers. Consider incorporating ingredients like dragon fruit, hibiscus, lavender, or elderflower to create exciting flavor profiles that stand out in the market. Introducing seasonal kombucha flavors can create excitement and anticipation among consumers. For instance, offering limited-edition flavors inspired by seasonal fruits or spices can tap into seasonal trends and drive sales during specific times of the year.

Restraints/Challenge

• Regulatory Compliance

Kombucha manufacturers must adhere to strict food safety regulations to ensure the safety and quality of their products. This includes maintaining hygienic production facilities, implementing sanitation procedures, and regularly testing for contaminants such as pathogens, mold, and excessive acidity. Kombucha labels must accurately reflect the product's ingredients, nutritional information, and health claims in compliance with labeling regulations. Variability in labeling requirements across different regions and countries may necessitate adjustments to packaging and labeling, increasing complexity and costs for manufacturers operating in multiple markets. Regulatory agencies may have specific requirements or guidelines governing the fermentation processes used in kombucha production, including monitoring fermentation times, controlling alcohol levels, and ensuring microbial safety.

Compliance with these regulations requires careful monitoring and documentation of fermentation parameters to meet regulatory standards. Some markets require organic certification or other certifications to verify compliance with organic farming practices, sustainability standards, or specific quality criteria. Obtaining and maintaining certifications involves rigorous documentation, auditing, and ongoing compliance efforts, adding administrative burdens and costs for manufacturers.

• Limited Shelf stability of Kombucha

Kombucha's short shelf life is primarily due to its fermentation process, which continues even after bottling. Unpasteurized kombucha, which retains live probiotic cultures, undergoes ongoing fermentation, leading to carbonation and acidity levels that can increase over time, affecting taste and safety. Without the use of pasteurization or other methods used for preservation, kombucha is susceptible to microbial growth and may spoil. Therefore, maintaining consistent temperature, pH, and sanitation practices throughout production and distribution is essential to ensure microbial stability and extend shelf life.

Monitoring product quality and freshness is crucial for managing kombucha's short shelf life. Regular sensory evaluations, microbial testing, and shelf-life studies are essential for assessing product stability and ensuring that consumers receive a high-quality product with optimal taste and health benefits.

This organic kombucha market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Organic Kombucha market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In February 2022, Remedy Drinks expanded its product lineup by introducing the product in the United Kingdom with a wild berry flavour. Initial distribution of the "Remedy Kombucha Wild Berry" beverage may be restricted to Tesco stores. To boost sales of healthy products, the retail behemoth also aims to introduce "Remedy Kombucha Mango Passion" and double the distribution of its currently available flavors (raspberry lemonade and ginger lemon)
• In February 2022, Brew Dr. unveiled its inaugural peach-infused kombucha called "Just Peachy." Crafted from premium loose-leaf green tea and blended with five varieties of organic peaches, the result is a harmonious fusion of sweet, ripe, and tangy flavors, complemented by subtle notes of honey and summer blossoms
• In March 2021, Health-Ade Kombucha diversified its portfolio with the debut of Health-Ade Mixers, a novel line of kombucha-based cocktail bases. Exclusively launched at Whole Foods Market, these mixers blend kombucha with additional ingredients like simple syrup, bitters, and juice, crafting distinctive cocktail blends

Organic Kombucha Market Scope

The organic kombucha market is segmented into two notable segments which is based on flavors, packaging, and sales channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Flavors

• Regular
• Herbs & Spices
• Citrus
• Berries
• Apple
• Coconut & Mangoes
• Flowers
• Others

Packaging

• Glass Bottles
• Cans

Sales Channel

• Food and Drink Specialty Store
• Hypermarket/Supermarket
• Convenience Store
• Online Retail

Organic Kombucha Market Regional Analysis/Insights

The organic kombucha market is analysed and market size information is based on  flavors, packaging, and sales channel as referenced above.

The countries covered in organic kombucha market report are U.S., Canada, Mexico, Germany, France, Spain, Turkey, U.K., Netherlands, Russia, Switzerland, Belgium, Hungary, Italy, Rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E., Israel, and Rest of Middle East and Africa.

North America is expected to dominate the global organic kombucha market. This is attributed to increased consumer awareness and adoption of health-conscious products like organic kombucha. The region has a well-established health and wellness culture, with consumers actively seeking natural and functional beverages to support their lifestyles.

Europe is is expected to be the fastest growing region because consumers are increasingly health-conscious, seeking out natural and functional beverages such as organic kombucha. The region strongly emphasizes healthy living and sustainability, driving demand for organic and probiotic-rich products.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Organic Kombucha Market Share Analysis

The Organic Kombucha market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the organic kombucha market are:

• BB Kombucha (U.K.)
• Brothers and Sisters (Germany)
• Equinox Kombucha (U.K.)
• GO Kombucha (U.K.)
• GT’s Living Foods (U.S.)
• København Kombucha (Denmark)
• Læsk (Denmark)
• Lo Bros. (Australia)
• MOMO KOMBUCHA (Germany)
• Real Kombucha (U.K.)
• Remedy Drinks (Australia)
• VIGO KOMBUCHA (New Zealand)