- OTC medications, encompassing a wide range of non-prescription drugs used to treat common ailments, play a crucial role in self-care and minor health condition management globally, driven by increasing consumer awareness and demand for convenient healthcare solutions
- The escalating demand for OTC medications is primarily fueled by growing health consciousness, the rising prevalence of chronic and lifestyle-related diseases, and increasing accessibility through pharmacies, supermarkets, and online retail channels
- North America dominates the over-the-counter (OTC) medications market with the largest revenue share of 42.5% in 2024, characterized by high healthcare expenditure, well-established pharmaceutical distribution networks, and a strong culture of self-medication supported by regulatory frameworks that facilitate OTC product availability
- Asia-Pacific is expected to be the fastest growing region in the over-the-counter (OTC) medications market during the forecast period due to expanding healthcare infrastructure, increasing urbanization, rising disposable incomes, and growing consumer preference for accessible and affordable treatment options
- Analgesics segment dominates the over-the-counter (OTC) medications market with a market share of 33% in 2024, driven by its widespread use for pain relief and fever management, ease of availability, and well-established safety profiles
