“Growing Adoption of Sustainable and Eco-Friendly OTR Tires”
- The off the road tires market is shifting toward sustainable and eco-friendly tire solutions as environmental concerns increase
- Manufacturers are investing in green manufacturing processes and recyclable materials to meet stricter environmental standards
- For instance, Michelin have introduced OTR tires made with sustainable rubber compounds to enhance durability and reduce environmental impact
- Demand is growing for recyclable and energy-efficient tire models, driven by industries facing tighter emissions and waste regulations
- Eco-friendly tires are becoming an important factor in procurement decisions, offering businesses a competitive advantage in sustainability efforts
