“Growing Popularity of Non-MSG and Vegetarian Oyster Sauces”
- Increasing consumer demand for healthier, additive-free condiments is driving the popularity of non-MSG oyster sauces, which retain authentic umami flavor without monosodium glutamate
- Mushroom-based and plant-based variants are gaining traction among vegan and vegetarian consumers, particularly in health-conscious markets such as North America
- High-income and urban consumers are seeking premium and organic oyster sauces, aligning with clean-label and sustainable trends
- In instance, Kikkoman’s 100% vegetarian oyster-flavored sauce launched in India in 2022 targets both vegetarian and non-vegetarian consumers
- Supermarkets and foodservice providers promote non-MSG and vegetarian options as premium products, with U.S. retailers such as Whole Foods emphasizing organic variants
