- Patient engagement solutions, encompassing digital tools and platforms that facilitate communication between patients and healthcare providers, are becoming critical in modern healthcare systems due to their ability to enhance patient satisfaction, treatment adherence, and health outcomes through personalized and proactive care
- The growing demand for patient engagement solutions is primarily driven by the increasing adoption of telehealth services, the expansion of mobile health applications, and the integration of electronic health records (EHRs), all aimed at improving access to healthcare and promoting patient self-management
- North America dominated the patient engagement solutions market with the largest revenue share of 42.2% in 2024, characterized by advanced healthcare infrastructure, favorable government initiatives promoting digital health, and the high prevalence of chronic diseases that necessitate continuous patient-provider interaction
- Asia-Pacific is expected to be the fastest growing region in the patient engagement solutions market during the forecast period due to rising healthcare digitization efforts, increasing healthcare awareness, and expanding mobile and internet penetration
- Web-based segment dominated the patient engagement solutions market with a market share of 46.8% in 2024, attributed to their ease of deployment, broad accessibility, and scalability across diverse healthcare environments
