“Clean-Label Innovations Driving Pea Starch Demand”
- The pea starch market is rapidly embracing clean-label trends as brands replace synthetic additives with natural starch alternatives to meet consumer expectations
- Food manufacturers are using pea starch in bakery and dairy products to simplify ingredient lists and appeal to label-conscious shoppers
- The demand for clean-label pea starch is also growing in pet food and nutraceuticals where transparency and ingredient origin play a key role
- Companies are focusing on native pea starch with minimal processing to align with the clean-label movement and maintain functional properties
- For instance, Roquette introduced a clean-label pea starch that supports plant-based and allergen-free claims without compromising texture or stability
- This strong focus on clean-label innovation continues to redefine product development strategies and drive momentum in the current pea starch market
