Global Personalized Nutrition Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Global Personalized Nutrition Market Segmentation, By Product Type (Dietary Supplements and Nutraceuticals, Functional Food, Functional Beverage, Digitalized DNA-based Diet, Sports Nutragenomics, and Others), Age Group (0-18 Age Group, 19-34 Age Group, 35-54 Age Group, and 55+ Age Group), Providers (Wellness and Fitness Centers, Medical Profession and Dietician, Food Delivery Services, and Diagnostic Companies and Laboratories), Dosage Forms (Tablets, Capsule, Powders, Liquids, and Others), End User (Hospitals, Clinics, Home Care, Wellness and Fitness Centers, Ambulatory Care, and Others), Application (Standard Supplements, Disease-Based, and Other) - Industry Trends and Forecast to 2032

Personalized Nutrition Market Size

• The global personalized nutrition market was valued at USD 12.22 billion in 2024 and is expected to reach USD 27.17 billion by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 10.50%, primarily driven by the anticipated launch of personalized nutrition products and services
• This growth is driven by factors such as the increasing focus on health and wellness, rising demand for customized dietary solutions, advancements in food technology, and a growing awareness of the benefits of tailored nutrition

Personalized Nutrition Market Analysis

• Personalized nutrition services and products are crucial tools designed to tailor dietary plans to individuals’ unique genetic makeup, lifestyle, and health goals. They are essential for optimizing nutrition and improving overall health, managing chronic diseases, and enhancing wellness
• The demand for personalized nutrition is significantly driven by growing awareness about health and wellness, increasing prevalence of lifestyle-related diseases such as obesity, diabetes, and cardiovascular conditions, and advancements in nutrition science and technology. The market's growth is also fueled by the rising consumer interest in personalized health solutions, with a particular focus on dietary supplements and meal plans tailored to individual needs
• The North America region stands out as one of the dominant regions for personalized nutrition, driven by its advanced healthcare infrastructure, tech-savvy population, and high adoption of personalized health and wellness solutions 

  • For instance, the demand for personalized nutrition products and services in the U.S. has seen significant growth, with a focus on customized dietary supplements, genetic-based nutrition advice, and digital health tracking tools. The region is a key driver of innovations in personalized nutrition, with advancements in genomics and data analytics further boosting market expansion

• Globally, personalized nutrition ranks as one of the most transformative sectors in the broader health and wellness industry, offering tailored solutions that meet the diverse needs of consumers and help in preventing or managing chronic conditions more effectively

Report Scope and Personalized Nutrition Market Segmentation      

Personalized Nutrition Market Trends

“Increasing Integration of AI and Data Analytics in Personalized Nutrition”

• One prominent trend in the global personalized nutrition market is the growing integration of AI and data analytics to provide tailored nutrition plans
• These advanced technologies enable the creation of highly individualized diet recommendations based on genetic data, lifestyle factors, and health goals, ensuring more precise and effective nutritional solutions 

  • For instance, AI-driven platforms analyze data from wearable devices, genetic tests, and health apps to offer personalized dietary plans, helping individuals manage weight, improve fitness, and prevent chronic diseases

• Data analytics also allows for continuous monitoring and real-time adjustments to nutrition plans, offering a dynamic and responsive approach to personal health and wellness
• This trend is transforming how consumers approach their nutrition, making personalized diets more accessible, effective, and data-driven, thereby increasing demand for AI-powered personalized nutrition services in the market

Personalized Nutrition Market Dynamics

Driver

“Rising Prevalence of Lifestyle-related Health Issues”

• The growing prevalence of lifestyle-related health issues, such as obesity, diabetes, cardiovascular diseases, and metabolic disorders, is significantly driving the demand for personalized nutrition solutions
• As individuals increasingly seek ways to prevent or manage these conditions, there is a higher demand for nutrition plans that are tailored to specific health needs, genetics, and lifestyle factors
• Obesity, in particular, has become a global health crisis, with rising rates contributing to the need for customized dietary plans aimed at weight management, blood sugar control, and overall health improvement
• The ongoing advancements in nutrition science and technology, such as genetic testing and microbiome analysis, further underscore the importance of personalized nutrition in managing chronic diseases and optimizing health
• As more individuals prioritize preventive healthcare and wellness, the demand for personalized nutrition solutions continues to grow, offering significant market opportunities

For instance,

• In 2023, a report by the World Health Organization highlighted that over 1.9 billion adults were overweight, with more than 650 million classified as obese. This alarming trend drives the increasing need for customized dietary interventions to manage weight and prevent obesity-related health issues, fueling the demand for personalized nutrition products
• In 2022, a study published by the American Heart Association emphasized the growing incidence of cardiovascular diseases linked to poor nutrition and lifestyle choices, further increasing the demand for personalized nutrition solutions that can target specific dietary requirements to prevent and manage heart health 
• As a result of the rising prevalence of lifestyle-related health issues, there is a substantial increase in the demand for personalized nutrition services and products tailored to meet individual health goals and needs

Opportunity

“Advancing Personalized Nutrition with Artificial Intelligence Integration”

• AI-powered personalized nutrition platforms can enhance diet recommendations, automate meal planning, and improve health outcomes by analyzing individual data in real time, such as genetic information, activity levels, and dietary preferences
• AI algorithms can process large volumes of data, providing instant insights into an individual's nutritional needs, helping create highly tailored meal plans and supplement regimens to achieve specific health goals
• Additionally, AI-powered solutions can monitor progress and adapt nutrition plans based on ongoing data, ensuring that recommendations evolve with changing health status or lifestyle, leading to more effective and sustainable health improvements

For instance,

• In February 2025, according to a report published by the Journal of Personalized Nutrition, AI-based platforms are increasingly used to track real-time changes in an individual’s metabolism and nutritional intake. These AI systems can predict potential deficiencies or excesses, helping users adjust their diet instantly for better health outcomes
• In October 2024, an article published by the American Journal of Clinical Nutrition highlighted how AI-driven personalized nutrition is being used to optimize weight loss programs. By analyzing individual responses to food intake, AI systems help create more effective, individualized plans that adapt over time, improving the success rate of such programs 
• The integration of AI in personalized nutrition offers significant opportunities for improving health outcomes, increasing customer engagement, and enhancing the overall effectiveness of nutrition interventions, thus driving further market expansion

Restraint/Challenge

“High Cost of Personalized Nutrition Solutions Hindering Market Growth”

• The high cost of personalized nutrition services and products presents a significant challenge, particularly impacting affordability and accessibility for a broad range of consumers, especially in developing regions or among low-income groups
• Personalized nutrition solutions, which often involve genetic testing, DNA analysis, and tailored supplements, can range from hundreds to thousands of dollars, making them inaccessible for many potential users
• This financial barrier can deter individuals from adopting personalized nutrition plans or from seeking long-term, tailored solutions, leading to a reliance on generic, mass-market nutritional products that are less effective for specific health needs

For instance,

• In March 2025, according to an article published by the National Institute of Health, one of the main challenges in the personalized nutrition market is the high upfront cost of genetic testing and tailored diet plans. These costs can limit widespread adoption, particularly among populations with lower disposable incomes, ultimately slowing market growth 
• Consequently, such limitations can result in a slower rate of adoption and a market that is restricted to wealthier consumers, hindering the broader accessibility and expansion of personalized nutrition solutions

Personalized Nutrition Market Scope

The market is segmented on the basis of product type, age group, providers, dosage forms, end-user, and application

Personalized Nutrition Market Regional Analysis

“North America is the Dominant Region in the Personalized Nutrition Market”

• North America dominates the personalized nutrition market, driven by advanced healthcare infrastructure, a high level of consumer awareness about health and wellness, and the strong presence of key market players
• The U.S. holds a significant share due to increasing demand for personalized health solutions, rising prevalence of lifestyle-related diseases such as obesity, diabetes, and heart conditions, and the rapid adoption of digital health platforms for personalized nutrition
• The availability of well-established insurance policies for wellness-related services and continuous investments in research & development by leading nutrition companies further strengthens the market
• In addition, the increasing trend of preventative healthcare and growing adoption of AI-driven personalized nutrition platforms is fueling market expansion across the region

“Asia-Pacific is Projected to Register the Highest Growth Rate”

• The Asia-Pacific region is expected to witness the highest growth rate in the personalized nutrition market, driven by rapid advancements in healthcare infrastructure, increasing awareness about healthy lifestyles, and rising disposable incomes
• Countries such as China, India, and Japan are emerging as key markets due to the growing middle-class population, which is increasingly seeking tailored dietary solutions to manage chronic health conditions like obesity, diabetes, and hypertension
• Japan, with its focus on cutting-edge health technologies and an aging population, is a crucial market for personalized nutrition, especially in areas like functional foods and supplements designed for senior citizens
• China and India, with their large and diverse populations, are witnessing increased government initiatives and private sector investments in nutrition and wellness programs. The growing presence of global personalized nutrition companies and improving accessibility to digital health tools further contribute to market growth in these regions

Personalized Nutrition Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Nestlé Health Science (Switzerland)
• Herbalife Nutrition Ltd. (U.S.)
• Amway Corporation (U.S.)
• The Nature's Bounty Co. (U.S.)
• GNC Holdings, LLC (U.S.)
• Persona Nutrition (U.S.)
• Care/of (U.S.)
• Baze Inc. (U.S.)
• DNAfit (U.K.)
• Nutrigenomix (Canada)
• Essensia Health (U.S.)
• Habit Food Personalized (U.S.)
• Lumen (U.S.)
• DNAlysis Biotechnology (South Africa)
• ZOE (U.K.)
• Vitabot (U.S.)
• Nutrigenomix (Canada)
• MealPal (U.S.)
• Nutritional Genomics Inc. (Canada)
• DayTwo (Israel)

Latest Developments in Global Personalized Nutrition Market

• In April 2024, AHARA, a leading player in the personalized nutrition sector, unveiled two new features aimed at strengthening its consumer nutrition program. The newly introduced offerings include customized daily meal plans aligned with individual dietary requirements and a structured rewards program designed to promote sustained healthy eating behaviors. This strategic enhancement not only elevates AHARA's value proposition but also reflects a broader trend within the global personalized nutrition market, where innovation and consumer-centric digital solutions are key drivers of growth
• In April 2024, a Food Technology student from Harper Adams University, driven by the escalating prevalence of diet-related health conditions, initiated a collaborative research effort aimed at advancing the field of personalized nutrition. Working alongside a multidisciplinary team of healthcare professionals—including pharmacists, nurses, and physicians from both the NHS and private healthcare sectors, the student is exploring how individualized dietary interventions can be more effectively integrated into clinical practice to prevent and manage chronic illnesses. This research underscores the growing recognition of personalized nutrition as a critical component in modern healthcare strategies. The initiative aligns with the global surge in demand for personalized nutrition solutions, a market projected to experience significant growth over the next decade
• In April 2024, C.K. McWhorter & the McWhorter Family Trust, recognized for their leadership in luxury and innovation, unveiled a pioneering initiative set to redefine the future of luxury wellness chateaus and resort experiences. This visionary project seeks to integrate state-of-the-art quantum computing with next-generation wellness technologies, merging heritage hospitality with futuristic innovation. The result is a transformative guest experience tailored to meet the evolving expectations of the high-end wellness market. A key component of the initiative includes the incorporation of personalized nutrition solutions, aligning with the expanding global market demand for individualized health and wellness offerings
• In February 2024, Momentous, a leading company in the field of human performance with a strong focus on science-backed nutrition and supplementation, announced a strategic partnership through a significant minority stake acquisition by Humble Growth, an investment firm dedicated to scaling transformative businesses. This partnership marks a pivotal step in accelerating Momentous’ expansion and innovation within the performance wellness space. Co-founders Jeff Byers and Erica Good will continue to lead the company as CEO and President, respectively, maintaining a clear vision centered on optimizing consumer health and lifestyle through advanced nutritional solutions. This collaboration is particularly significant in the context of the rapidly growing global personalized nutrition market, which is increasingly driven by demand for tailored health interventions and performance optimization
• In January 2024, Mayo Clinic announced a strategic partnership with Hologram Sciences to develop a cutting-edge Precision Nutrition Platform, integrating Mayo Clinic’s renowned clinical expertise with Hologram’s advanced technological infrastructure. The collaboration is designed to bring personalized nutrition into clinical settings by leveraging predictive analytics to identify health risks associated with individual dietary patterns. Through data-driven recommendations and real-time insights, the platform empowers healthcare providers to deliver proactive, preventive interventions directly to patients—ultimately aiming to improve long-term health outcomes. This initiative underscores the growing significance of personalized nutrition within the global healthcare landscape, as the personalized nutrition market continues to expand in response to increasing demand for individualized, science-based health solutions

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