- The market encompasses a wide range of products, including collars, leashes, harnesses, feeding accessories, grooming tools, and travel accessories, catering to the diverse needs of pet owners
- There is a notable shift towards premium, personalized, and eco-friendly pet products, driven by the humanization of pets and increased consumer awareness of pet health and wellness.
- Innovations such as smart collars, automated feeders, and health-monitoring devices are gaining popularity, enhancing convenience and safety for both pets and owners
- Online retail platforms and specialized pet stores are becoming key distribution channels, making it easier for pet owners to access a diverse range of accessories for their beloved companions
- For instance, companies such as Mars Petcare and Nestlé Purina PetCare are diversifying their product portfolios to include customized pet accessories, aligning with the growing demand for personalized and innovative pet products
