- In January 2025, Authentic Brands Group, a global brand development and licensing company, partnered with pet fashion brand K9 Wear to launch a premium collection of pet accessories under the Izod label. The line featured functional dog harnesses, vibrant bandanas, weather-resistant raincoats, durable collars, leashes, and stylish bowls. Designed by Jeffrey Banks, an award-winning American fashion icon, the collection is thoughtfully curated to offer pet owners distinctive and high-quality products, blending style and functionality
- In October 2023, PetPace, a prominent figure in pet health monitoring, announced the release of its latest Health 2.0 smart dog collar, offering continuous health monitoring, early symptom detection, disease management, and location tracking. Utilizing artificial intelligence, PetPace's innovative technology provided invaluable medical insights to owners of aging, ill, or vulnerable dogs, addressing often overlooked health concerns
- In May 2023, Millie Bobby Brown’s Florence by Mills brand introduced a comprehensive collection of pet apparel and accessories through a long-term agreement with Kanine Group subsidiary, Kanine Pets World Limited
- In June 2022, Pets at Home Group Plc also pursued expansion through acquisition and partnership as other notable strategies. The Group has partnered with veterinary clinics and grooming services, thereby creating an integrated pet care solution which helps increase customer loyalty while meeting revenue objectives
- In June 2022, Gucci began selling apparel and accessories for dogs, cats, and other pets. This products includes a variety of pet overcoats and woolen sweaters aimed at ensuring the maximum convenience of pets
