“Increasing Humanization of Pets is Transforming Product Expectations”
- Pet owners increasingly treat pets as family members, prompting demand for diets that meet human-grade standards
- Ingredient transparency is becoming essential, with buyers closely examining labels for organic and clean components
- Premium product features such as sous-vide cooking, single-source proteins, and nutrient-dense recipes are gaining traction
- Digital-savvy consumers are driving interest in personalized and subscription-based meal plans for pets
- For instance, Brands such as The Farmer’s Dog offer freshly prepared, human-grade meals tailored to pet health needs, reinforcing this trend
