- In January 2024, Wiggles Inc. launched its new Wiggles Wet Food for Dogs, a 100% human-grade wet food designed to offer a complete and balanced diet for dogs of all ages. Enriched with high-quality ingredients such as chicken, vegetables, and therapeutic herbs such as Brahmi and Ashwagandha, this product aims to improve pet health and well-being. The launch strengthens Wiggles' position in the growing human-grade pet food segment in India
- In February 2024, ButcherBox entered the pet food market with its ButcherBox for Pets line, including dry food, treats, and supplements. Developed in a clinical veterinary environment and made with sustainably sourced, human-grade beef and chicken, the launch underscores the brand’s expansion into premium pet nutrition, enhancing consumer trust and broadening product reach
- In June 2023, PetPlate introduced FreshBaked, a dry dog food line featuring crunchy clusters made from human-grade ingredients. With recipes gently baked to preserve nutrients and two flavor variants, this launch emphasizes nutrition and palatability, aligning with rising consumer demand for wholesome and convenient feeding options
- In January 2023, The Honest Kitchen launched Functional Pour Overs, a new line of veterinary nutritionist-formulated pourable stews targeting specific canine health needs. Available across major retail channels, the launch diversifies the brand’s offerings while meeting pet owners’ increasing preference for functional, human-grade food enhancements
