- In January 2024, Tractive introduced pet insurance policies, exclusively available to dog and cat owners in the U.K. following the establishment of Tractive Pet U.K. Ltd., a subsidiary of the Austrian company Tractive, which specializes in pet tracking and health solutions. The newly launched insurance offers comprehensive coverage for accidents, illness, and dental treatment
- In November 2023, PetPace partnered with Veterinary Health Research Centers (VHRC) to conduct research on Canine Alzheimer’s Disease through an initiative named Dogs Overcoming Geriatric Memory and Aging (DOGMA). To support this study, biometric collars from PetPace are being utilized to track and analyze the health and behavior of aging dogs, helping identify similarities between Alzheimer’s in humans and canines
- In October 2023, PetPace launched its next-generation Health 2.0 smart dog collar, which features early symptom detection, location tracking, disease management, and continuous health monitoring. The AI-powered technology provides vital medical insights for pet owners, particularly those with sick, elderly, or at-risk pets. The Health 2.0 collar measures heart rate variability (HRV), activity levels, posture, sleep quality, pulse, respiratory rate, and internal temperature, along with features such as a wellness index, health profile, pain indicator, and workout intensity assessment
- In May 2023, Datamars successfully acquired Kippy S.r.l., further strengthening its market-leading pet identification and tracking solutions. This collaboration enhances Datamars' ability to identify over 50 million pets and reunite lost animals with their owners. The Kippy collar, equipped with GPS tracking and activity monitoring, allows pet owners to track their pets in real time via a smartphone app and assess whether their pets are getting sufficient physical activity. In addition, Kippy offers engagement and communication features, including personal messaging and in-app social networking
- In January 2022, Invoxia, a U.S.-based tech company, introduced the Invoxia Smart Dog Collar, designed to monitor a dog’s vital signs, activity, and location 24/7. It became the first biometric health collar for dogs, offering real-time health tracking to ensure optimal pet well-being
