- In June 2024, Ohh-Med Medical introduced the next-generation VerticaPlus, a cutting-edge interventional urology and men's health device with a cloud-based mobile app. This advanced version enhances the original Vertica with features such as personalized treatment parameters, guided tutorials, real-time feedback, and a robust mobile interface that acts as a 'personal coach' during treatment
- In November 2024, Endo International plc launched a branded video series, PD Pool Hall, to educate men about Peyronie's disease (PD). The series raises awareness about this condition, estimated to affect 1 in 10 men in the U.S., which can cause a curvature deformity of the penis when erect
- In October 2022, Endo International plc, in collaboration with the Sexual Medicine Society of North America (SMSNA), launched the Peyronie's Self-Assessment application. Available on the App Store and Google Play, the app helps men evaluate their condition, characterized by plaque formation that may result in a penile curvature deformity
- In October 2021, Endo International plc released its first-ever XIAFLEX (collagenase clostridium histolyticum) television commercial, titled Bent Carrot. The ad highlights XIAFLEX as the only nonsurgical FDA-approved treatment for Peyronie's disease and encourages men to seek medical treatment for the condition, which involves fibrous scar tissue (plaque) leading to penile curvature
