- In October 2024, researchers from Korea published a study in the journal Nutrients examining the effects of a phytoestrogen complex containing Styphnolobium japonicum fruit and germinated soybean embryo. The study found that this combination exhibited estrogen-like effects, improved lipid profiles, enhanced bone density, and alleviated menopause symptoms in rats. The findings suggest that this phytoestrogen complex could serve as a natural alternative to hormone replacement therapy for managing postmenopausal symptoms
- In September 2024, Yakult Honsha announced its significant entry into the plant-based market by launching a new brand, "The Power of Soy Milk." Leveraging its existing plant-based yogurt business and production facilities acquired from Pokka Sapporo Food & Beverage, Yakult aims to establish a new production subsidiary called Yakult Plants Factory in October. This move underscores the company's commitment to expanding its presence in the plant-based sector
- In August 2024, Life Extension introduced "Estrogen Balance Elite," a dietary supplement formulated with standardized fenugreek seed extract. This product aims to alleviate discomforts associated with age-related declines in estrogen production, such as hot flashes and night sweats. A survey conducted by the company revealed that over 80% of female customers experienced hormone-related discomforts at least once a week
- In 2024, Feel launched its PRO Menopause supplement, a natural formula combining seven distinct types of phytoestrogens, including soy isoflavones (Genistein, Daidzein, Glycitein), red clover, and lignans. This blend aims to support mental performance and alleviate menopausal symptoms. The product is designed to minimize over-reliance on a single phytoestrogen source, offering a balanced effect for women during their menopause transition
- In July 2024, Itafoods, Puredia introduced "Omegia," a USDA and EU-certified organic sea buckthorn formula rich in plant-based omega-3, 6, 7, and 9 fatty acids. This supplement is positioned as a candidate for menopause support products, demonstrating benefits such as improved skin hydration by 49%, skin elasticity by 26%, and reduced wrinkles by 14%. In addition, it supports vaginal health and alleviates subjective experiences of menopausal symptom
