“Rise of Functional Plant-Based Beverages”
- Functional plant-based beverages are gaining popularity as consumers seek drinks that offer additional health benefits beyond basic nutrition
- For instance, almond and oat milk are now available with added calcium and vitamin D to support bone health
- Brands are innovating by incorporating unique ingredients such as adaptogens and superfoods to enhance the functional appeal of their products
- For instance, beverages infused with turmeric are marketed for anti-inflammatory benefits, while matcha-based drinks are promoted for their antioxidant properties
- The demand for functional beverages is also driven by lifestyle trends focusing on wellness and preventive health care
- The convenience of ready-to-drink formats makes functional plant-based beverages an attractive option for busy individuals
- As the market evolves, companies are expected to continue exploring innovative formulations to meet the growing consumer interest in health-enhancing beverages
