- In June 2024, Madrid-based startup Awevo launched its first plant-based egg product, a liquid egg alternative made primarily from potato protein. Available in 400 ml and 1000 ml formats, the product is designed for both the food service and retail sectors. Awevo's liquid eggs are marketed as offering the same taste, texture, and appearance as conventional eggs, without cholesterol or saturated fats. The company aims to provide a more ethical and sustainable option for those following a vegan diet or seeking to reduce animal product consumption
- In June 2023, Plantible Foods launched Rubi Whisk, a plant-based egg replacer derived from lemna (duckweed) protein. This product is designed to replace eggs in various applications, including baked goods, gluten-free products, and pasta. Rubi Whisk is noted for its functional properties akin to animal proteins, such as emulsifying, gelation, and binding, at low inclusion rates. It is nearly 100% soluble in water, forms stable emulsions when mixed with oil and water at high speed, and can be whipped into stiff peaks in three minutes
- In November 2022, Nestlé introduced a shelf-stable, soy-based plant-based egg alternative in Latin America. This affordable product offers an equal amount of protein as eggs, with reduced saturated fats and cholesterol. Fortified with iron, it aims to address micronutrient deficiencies and is versatile for dishes like scrambled eggs, omelets, and baking. Currently tested under the Malher brand in Central America, it is expected to expand across more Latin American marketsIn April 2022, Eat Just announced that its plant-based egg alternative, JUST Egg, received approval from the European Commission for its key ingredient, mung bean protein. This approval paves the way for the product's launch in Europe by the end of the year. The company is actively engaging with the UK's Food Standards Agency to navigate the regulatory path for market entry in the U.K.
- In October 2022, Puris launched AcreMade, its first direct-to-consumer brand offering a plant-based egg substitute made from yellow field peas. This allergen-free, shelf-stable powder provides 5 grams of protein per serving and contains no cholesterol, positioning it as a nutritious alternative to traditional eggs. Priced at $54.99 for 96 servings, AcreMade is available for purchase online, with plans to expand into retail and foodservice channels
