“Growing Popularity of Clean Label and Functional Ingredients”
- A significant and accelerating trend in the global plant based snacks market is the increasing consumer preference for clean label products made with simple, recognizable, and functional ingredients. Shoppers are actively seeking snacks that are plant-based and free from artificial additives, preservatives, and allergens
- For instance, companies such as Quorn and Eat Natural have expanded their plant-based snack portfolios with high-protein, non-GMO, and minimally processed offerings, addressing rising demand for health-conscious snacking options
- Functional ingredients such as protein, fiber, vitamins, probiotics, and adaptogens are being integrated into plant-based snacks to meet consumer expectations for health benefits such as immunity support, digestive health, and energy boosting
- The market is also witnessing innovation in snack formats such as protein bars, jerky alternatives, roasted pulses, and dairy-free yogurt snacks that offer both nutritional value and convenience for on-the-go lifestyles
- This shift towards clean label, functional, and minimally processed plant-based snacks reflects evolving consumer priorities around wellness, transparency, and sustainability, driving product development across the industry
