- In July 2022, Tata Consumer Products (TCPL), a leading player in India’s FMCG sector with a valuation of USD 9 billion, announced the nationwide launch of its plant-based meat brand, TATA Simply Better. The product range is available via e-commerce platforms including Amazon Prime and Flipkart. This strategic move highlights Tata’s commitment to better nutrition and marks a significant step in accelerating India's smart protein market
- In August 2022, Tofutti Brands, Inc., a pioneer in the dairy-free food segment, revealed its updated brand packaging to enhance visibility and competitiveness in the rapidly evolving plant-based food market. Known for being plant-based long before it became mainstream, Tofutti’s rebranding aims to reinforce its legacy and relevance in today’s growing plant-based space
- In May 2022, Novolutions, an innovative food tech startup, expanded its footprint in the plant-based space with the launch of its new brand Just Dig In!, offering a diverse selection of plant-based meat snacks. The range features products such as Chicken Oriental Meatballs, Chicken Seekh Kebabs, Chicken Spicy Fingers, and Chicken Chili Cheese Nuggets. This marks Novolutions' commitment to addressing the rising demand for plant-based proteins in India
- In January 2022, Magnum introduced a mini-sized multi-pack of its award-winning vegan ice cream bars in two popular flavors—Magnum Vegan Classic and Magnum Vegan Almond. These variants, recognized with the PETA Vegan Food Award for exceptional quality and taste, now offer consumers the same indulgent experience in a convenient, smaller portion, promoting greater accessibility to vegan treats
- In 2021, Mondelez International entered India’s plant-based snacking segment with the launch of its Fuse Fit snack bar. Designed to cater to health-conscious consumers, this introduction reflects Mondelez’s strategy to capitalize on the growing demand for nutritious, plant-based snacking options in the Indian market
