- In September 2023, Endori, a German company, introduced "Thuna," a plant-based tuna alternative made from pea protein. This launch is part of Endori’s strategy to expand its plant-based product offerings, catering to the growing demand for vegan seafood options. Thuna aims to provide consumers with a sustainable and nutritious alternative to traditional tuna while maintaining the taste and texture of seafood
- In February 2023, John West launched two vegan tuna varieties, Tomato & Basil and Oil & Brine—in the Netherlands. Made from soy and wheat proteins, these products cater to the growing flexitarian market. Available in 1,400 stores, John West aims to provide sustainable, plant-based alternatives to traditional tuna for consumers seeking healthier and more environmentally friendly food options
- In January 2023, Vgarden Ltd. introduced a groundbreaking plant-based canned tuna that closely mimics the taste and texture of traditional tuna. This innovative product aims to address the growing concerns around overfishing while offering a sustainable alternative to seafood. By replicating the familiar qualities of tuna, Vgarden supports the shift toward more environmentally friendly food choices. The launch aligns with global sustainability efforts, providing consumers with a guilt-free option without compromising on flavor or quality
- In September 2023, Loryma, a leading wheat ingredient company, announced the launch of its innovative tuna analogue, marketed as a "canned tuna alternative." This plant-based product aims to provide a sustainable substitute for traditional tuna, using wheat-based ingredients to replicate the texture and taste of seafood. The launch caters to the growing consumer demand for plant-based alternatives while promoting eco-friendly, sustainable food options. Loryma's tuna alternative seeks to address concerns over overfishing and offer a healthier, environmentally conscious choice for consumers
