Global Plant Based Tuna Market
Market Size in USD Billion
CAGR :
%

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2025 –2032 |
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USD 279.40 Million |
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USD 544.58 Million |
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Global Plant-Based Tuna Market Segmentation, By Product (Frozen and Canned), End-user (Household, and Foodservice), Distribution Channel (Retail, and Online Retail)– Industry Trends and Forecast to 2032
Plant-Based Tuna Market Analysis
The plant-based tuna market is experiencing significant growth driven by the rising demand for sustainable, healthy, and environmentally friendly alternatives to traditional tuna. With increasing awareness of the environmental impact of fishing practices and the growing popularity of plant-based diets, consumers are seeking plant-based protein options that mimic the taste and texture of tuna. Key players in the market are innovating with ingredients such as soy, pea protein, and algae to create plant-based tuna that meets consumer expectations for taste, texture, and nutritional value. Recent developments include partnerships between plant-based food manufacturers and seafood companies to enhance product distribution and availability. The market is further supported by the growing trend of veganism and flexitarian diets, alongside the rise of health-conscious consumers. As innovations in food technology progress, the plant-based tuna market is expected to continue its upward trajectory, expanding its reach in the foodservice and retail sectors globally.
Plant-based Tuna Market Size
The global plant-based tuna market size was valued at USD 279.40 million in 2024 and is projected to reach USD 544.58 million by 2032, with a CAGR of 8.70% during the forecast period of 2025 to 2032. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Plant-Based Tuna Market Trends
“Popularity of Vegan and Flexitarian Diets”
A key trend in the plant-based tuna market is the rising adoption of vegan and flexitarian diets, which is driving the demand for plant-based seafood alternatives. As more consumers choose to reduce their animal product consumption, either fully or partially, plant-based tuna offers a viable and sustainable option for those seeking to replace traditional seafood. This shift is particularly notable among millennials and Gen Z, who are more conscious about their environmental and health impacts. With plant-based tuna providing a similar taste, texture, and nutritional profile to animal-derived seafood, it has become an attractive choice for individuals looking to align their diets with ethical, environmental, and health considerations. As a result, the plant-based tuna market continues to gain momentum within the broader movement toward more sustainable food options.
Report Scope and Plant-Based Tuna Market Segmentation
Attributes |
Plant-Based Tuna Key Market Insights |
Segments Covered |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
Key Market Players |
Thai Union Group PCL (Thailand), Ocean Hugger Foods, Inc. (U.S.), Atlantic Natural Foods (U.S.), Nestlé (Switzerland), Sophie’s Kitchen (U.S.), VGarden (Israel), endori food GmbH & Co. KG (Netherlands), New Wave Foods (U.S.), Conagra, Inc. (Canada), Beyond Meat Inc. (U.S.), Prime Roots (U.S.), AVANTMEATS (Hong Kong) |
Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand. |
Plant-Based Tuna Market Definition
Plant-based tuna is a sustainable alternative to traditional tuna, made from plant-derived ingredients such as soy, pea protein, algae, and other plant-based components. It is designed to replicate the taste, texture, and nutritional benefits of conventional tuna while offering a more environmentally friendly and cruelty-free option. Plant-based tuna is typically used in the same ways as regular tuna, including in salads, sandwiches, sushi, and other dishes. The growing popularity of plant-based diets, coupled with increasing concerns about the environmental impact of fishing, has driven the development of plant-based tuna to meet consumer demand for healthier and sustainable food choices.
Plant-Based Tuna Market Dynamics
Drivers
- Increasing Consumer Demand for Plant-Based Foods
The growing adoption of plant-based, vegan, and flexitarian diets is a major driver of the plant-based tuna market. As consumers become more conscious of their food choices, they increasingly seek sustainable and cruelty-free alternatives to traditional animal products such as tuna. This shift in dietary preferences is fueled by concerns about health, environmental sustainability, and animal welfare. Plant-based tuna offers a solution by providing a seafood alternative that aligns with these values. As more people adopt these diets, the demand for plant-based tuna continues to rise, driving the growth of the market and encouraging innovation within the food industry.
- Increasing Sustainability and Ethical Concerns
The rising awareness of animal welfare and the environmental impact of food sourcing are major drivers for the plant-based tuna market. As consumers become more concerned about factory farming, overfishing, and the depletion of marine ecosystems, many are choosing plant-based alternatives that align with their ethical values. Plant-based tuna provides a sustainable and cruelty-free option, meeting the demand for responsible food choices. This shift toward more ethical and environmentally friendly diets is accelerating the adoption of plant-based seafood products. As awareness continues to grow, the plant-based tuna market benefits from a surge in consumer interest and support for sustainable food solutions.
Opportunities
- Expansion in Foodservice Sector
The increased adoption of plant-based options in restaurants, fast food chains, and catering services is creating a significant growth opportunity for the plant-based tuna market. As more consumers embrace plant-based diets or seek alternatives while dining out, foodservice providers are responding by introducing plant-based tuna dishes to meet this rising demand. Whether in sushi rolls, salads, sandwiches, or bowls, plant-based tuna is becoming a popular menu item, particularly in establishments catering to health-conscious and environmentally aware customers. This trend drives sales and boosts the visibility and acceptance of plant-based tuna, expanding its reach to a broader consumer base.
- Innovation in Product Development
Continued innovation in the development of new plant-based tuna products offers a significant market opportunity. By introducing different flavors, textures, and ready-to-eat food solutions, manufacturers can appeal to a broader range of consumers. This innovation caters to health-conscious individuals looking for nutritious alternatives and to those seeking novel culinary experiences. For instance, plant-based tuna with diverse flavor profiles or ready-to-eat, convenient meal options can attract busy consumers and those who enjoy experimenting with new food trends. As these innovations continue to evolve, they will expand the plant-based tuna market, driving further growth and consumer interest.
Restraints/Challenges
- Competition from Traditional Tuna
Plant-based tuna faces significant competition from traditional tuna, which remains well-established and widely available in global markets. Traditional tuna dominates due to its lower price point, extensive distribution networks, and strong consumer familiarity. Many consumers are accustomed to the taste, texture, and affordability of conventional tuna, making it challenging for plant-based alternatives to gain equal footing. In addition, traditional tuna has a longstanding presence in households, restaurants, and packaged food products, creating a competitive advantage. Overcoming these factors requires plant-based tuna manufacturers to focus on educating consumers, improving affordability, and enhancing product visibility to compete effectively in the market.
- High Production Costs
The production of plant-based tuna involves advanced food technology and the use of high-quality plant-based ingredients, often leading to elevated production costs. These higher costs translate into increased retail prices, making plant-based tuna more expensive than its traditional counterpart. This price disparity poses a significant challenge, particularly for cost-sensitive consumers who may find traditional tuna more affordable and accessible. In addition, the need for specialized manufacturing processes and premium raw materials further contributes to the high cost. As a result, the affordability of plant-based tuna is potentially limited, restricting its adoption among a broader audience and impacting market growth.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
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Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Plant-Based Tuna Market Scope
The market is segmented on the basis of product, end-user, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Frozen
- Canned
End-user
- Household
- Foodservice
Distribution Channel
- Retail
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Food Stores
- Online Retail
Plant-Based Tuna Market Regional Analysis
The market is analysed and market size insights and trends are provided by country, product, end-user, and distribution channel as referenced above.
The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates plant-based tuna market , driven by the expansion of manufacturing and distribution networks. The rising demand for soy protein among athletes, bodybuilders, and individuals recovering from cardiovascular diseases, as well as weight-conscious consumers, has boosted growth. In addition, the high prevalence of lactose intolerance in the region has further fueled demand for plant-based tuna as a protein-rich alternative.
Asia Pacific is experiencing rapid growth, fueled by increasing health consciousness and the rising adoption of plant-based diets. Social media plays a significant role in promoting plant-based products, particularly in countries such as the Philippines, Thailand, and Malaysia, known for high social media usage. The growing exposure to content highlighting animal cruelty in the dairy and meat industries has further accelerated the shift toward veganism, positively impacting the demand for plant-based tuna in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Plant-Based Tuna Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Plant-Based Tuna Market Leaders Operating in the Market Are:
- Thai Union Group PCL (Thailand)
- Ocean Hugger Foods, Inc. (U.S.)
- Atlantic Natural Foods (U.S.)
- Nestlé (Switzerland)
- Sophie’s Kitchen (U.S.)
- VGarden (Israel)
- endori food GmbH & Co. KG (Netherlands)
- New Wave Foods (U.S.)
- Conagra, Inc. (Canada)
- Beyond Meat Inc. (U.S.)
- Prime Roots (U.S.)
- AVANTMEATS (Hong Kong)
Latest Developments in Plant-Based Tuna Market
- In September 2023, Endori, a German company, introduced "Thuna," a plant-based tuna alternative made from pea protein. This launch is part of Endori’s strategy to expand its plant-based product offerings, catering to the growing demand for vegan seafood options. Thuna aims to provide consumers with a sustainable and nutritious alternative to traditional tuna while maintaining the taste and texture of seafood
- In February 2023, John West launched two vegan tuna varieties, Tomato & Basil and Oil & Brine—in the Netherlands. Made from soy and wheat proteins, these products cater to the growing flexitarian market. Available in 1,400 stores, John West aims to provide sustainable, plant-based alternatives to traditional tuna for consumers seeking healthier and more environmentally friendly food options
- In January 2023, Vgarden Ltd. introduced a groundbreaking plant-based canned tuna that closely mimics the taste and texture of traditional tuna. This innovative product aims to address the growing concerns around overfishing while offering a sustainable alternative to seafood. By replicating the familiar qualities of tuna, Vgarden supports the shift toward more environmentally friendly food choices. The launch aligns with global sustainability efforts, providing consumers with a guilt-free option without compromising on flavor or quality
- In September 2023, Loryma, a leading wheat ingredient company, announced the launch of its innovative tuna analogue, marketed as a "canned tuna alternative." This plant-based product aims to provide a sustainable substitute for traditional tuna, using wheat-based ingredients to replicate the texture and taste of seafood. The launch caters to the growing consumer demand for plant-based alternatives while promoting eco-friendly, sustainable food options. Loryma's tuna alternative seeks to address concerns over overfishing and offer a healthier, environmentally conscious choice for consumers
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