- In January 2024, Mars, the global confectionery leader, expanded its portfolio by acquiring "Hotel Chocolat," a renowned UK-based premium chocolate brand. This strategic move supports Mars' goal of diversifying its offerings and entering the luxury chocolate market. Hotel Chocolat is celebrated for its high-quality ingredients and creative flavors, meeting the rising consumer demand for premium chocolate experiences
- In January 2024, Haldiram's ventured into the premium chocolate market with the launch of 'Cocobay.' This innovative brand emphasizes the use of 100% pure cocoa in its products, offering a range of uniquely crafted chocolates infused with traditional Indian flavors like fruits and spices. Cocobay aims to cater to local tastes while diversifying Haldiram's product portfolio
- In September 2023, Hershey Canada Inc. launched "Hershey's Oat Made," a plant-based chocolate line featuring two flavors: Creamy and Almond & Sea Salt. Designed for health-conscious consumers and those seeking dairy-free options, these vegan bars use oat flour instead of dairy, offering the classic Hershey's taste in a sustainable and innovative form
- In April 2023, Toll House, a Nestlé brand, introduced two plant-based chocolate chip varieties: Semi-Sweet and Dark Chocolate Morsels. These products cater to the rising demand for vegan and dairy-free baking options, offering rich flavor and smooth texture. Toll House's innovation empowers home bakers to create delectable treats without compromising on taste or dietary needs
- In September 2021, Ferrero International S.A. partnered exclusively with Lagardère Travel Retail to pre-launch a premium range of chocolate tablets. This innovative line includes three luxurious flavors: milk, dark (55% cocoa), and white chocolate, all made with top-quality ingredients. The collaboration seeks to elevate the travel retail experience by providing travelers with indulgent chocolate options
