- In November 2023, Wine Intelligence reported that the premium wine market in China grew by 20% year-on-year, driven by increasing demand for higher-end wines, particularly those from regions such as Bordeaux and Napa Valley. The rising popularity of wine among younger, affluent consumers is accelerating this growth
- In December 2022, Sula Vineyards, one of India’s largest wine producers, expanded its premium wine offerings to meet the growing demand for quality wines in the country. The company reported a 15% increase in sales of premium wines, particularly in urban areas with a rising middle class
- In 2022, Japan’s Suntory Holdings launched a premium wine collection sourced from both domestic and international vineyards to cater to the growing demand for luxury wines among Japanese consumers. This strategic move capitalized on the growing trend of wine appreciation in Japan
- In June 2022, Pernod Ricard introduced a digital label system designed to enhance consumer awareness about product content and promote responsible drinking. This initiative addresses the growing demand for transparency regarding product ingredients and health information. Following a European pilot program launched in July 2022, the system is set to be implemented globally across all brands in the Group's portfolio by 2024
- In August 2022, E. & J. Gallo Winery revealed its partnership as the official Wine Sponsor of the National Football League (NFL). This collaboration marked a significant milestone for the company, enabling it to expand its global presence and connect with a broader audience. The multi-year agreement includes local team activations, player appearances, and a presence at premier NFL events, such as the Super Bowl. By aligning with America's most popular sport, Gallo aims to enhance its brand visibility and engage NFL fans through innovative marketing strategies
