- Private label cosmetics, which include skincare, haircare, color cosmetics, and personal care products sold under a retailer’s brand name, are gaining traction globally as retailers capitalize on shifting consumer preferences toward high-quality yet cost-effective beauty solutions
- The growing demand for private label cosmetics is driven by increased consumer trust in retailer brands, rising interest in personalized and niche beauty products, and faster product innovation cycles enabled by contract manufacturing partnerships
- North America dominates the private label cosmetics market, holding the largest revenue share of 38.7% in 2025, supported by a strong retail infrastructure, the popularity of store-owned beauty brands, and consumers’ increasing preference for value-for-money offerings with clean or natural formulations
- Asia-Pacific is expected to be the fastest-growing region in the private label cosmetics market during the forecast period due to rising disposable incomes, beauty consciousness, and expanding modern retail and e-commerce penetration in countries such as China, India, and South Korea
- The skincare segment is expected to dominate the private label cosmetics market with a market share of 41.6% in 2025, fueled by consumer interest in anti-aging, hydration, and natural ingredient-based products that offer premium quality at accessible prices
