- In June 2023, MyForest Foods, a subsidiary of Ecovative, received USD 15 million in Series A-2 funding and appointed Greg Shewchuk as CEO. This investment aims to expand the distribution of their flagship product, MyBacon, a mycelium-based meatless bacon, across the East Coast, including New York City. The funding will also support retail growth and foodservice presence, enhancing MyBacon's availability in over 100 retail locations. This expansion is expected to increase market competition in the plant-based meat sector and meet the rising consumer demand for sustainable, plant-based protein alternatives
