- In September 2023, Puma SA launched an exclusive collaboration with pop sensation Rihanna, unveiling a new collection of athletic footwear and sportswear under the Fenty * Puma brand. The standout piece in the collection was a football-inspired shoe made from premium vintage leather, showcasing a bold, avant-garde design that drew inspiration from modern football trends and fashion
- In April 2022, Centro Brands, in partnership with U.S.-based footwear brand Toms, launched the brand in India, specifically targeting Gen-Z consumers. The collaboration led to Toms' products being available across popular multi-brand outlets such as Tata Cliq Luxe, Myntra, Ajio Gold, Tata Cliq, Nykaa, and a dedicated e-commerce platform tailored to the Indian market
- In February 2022, Crocs, Inc., a global leader in casual footwear, completed its acquisition of HEYDUDETM, a popular brand specializing in casual footwear. This strategic acquisition, finalized on February 17, 2022, allowed Crocs to expand its product offerings and strengthen its position in the global footwear market, further enhancing brand visibility and market reach
- In November 2020, LionRock Capital, based in Hong Kong, made a significant investment in Clark International (Clarks), helping the company expand its international footprint. This acquisition enabled Clarks to strengthen its presence in the Asia-Pacific region, marking a critical step in the brand's global expansion strategy and further establishing itself as a leader in the footwear industry
