- Projection digital signage, which includes video walls, digital posters, and kiosks, is becoming a critical component of modern advertising, information dissemination, and customer engagement strategies due to its flexibility, scalability, and ability to deliver high-impact visual content.
- The demand for projection digital signage is fueled by the growing need for interactive displays, advancements in 3-D display technologies, and increasing investments in digital advertising across retail, hospitality, and transportation sectors
- North America dominated the projection digital signage market with the largest revenue share of 42.5% in 2024, driven by early adoption of advanced display technologies, high consumer spending, and the presence of major industry players
- Asia-Pacific is expected to be the fastest-growing region during the forecast period, propelled by rapid urbanization, rising disposable incomes, and increasing investments in smart city infrastructure
- The video walls segment dominated the largest market revenue share of 38% in 2024, driven by their widespread use in retail, corporate, and entertainment sectors for immersive and high-impact visual displays
