Latest Developments in Global Projection Digital Signage Market

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Latest Developments in Global Projection Digital Signage Market

  • Semiconductors and Electronics
  • Jul 2024
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

  • In May 2025, Daktronics partnered with the University of Delaware to deliver a cutting-edge LED video display at Delaware Diamond, the university’s softball stadium. The new display, measuring approximately 14.5 feet high by 25 feet wide with 10-millimeter pixel spacing, offers exceptional image clarity and supports variable content zoning for live video, replays, stats, and sponsor graphics. The installation also includes a fixed-digit scoreboard and a fully integrated Show Control system, combining display control software, high-quality video processing, data integration, and playback hardware. This upgrade enhances the game-day experience and celebrates the program’s 50th anniversary season
  • In February 2025, NoviSign announced a strategic partnership with BrightSign, LLC, aimed at enhancing the flexibility and scalability of digital signage solutions across industries. This collaboration allows businesses to combine NoviSign’s cloud-based, feature-rich software with BrightSign’s secure and reliable media players, ensuring seamless compatibility across BrightSign’s entire product line. The integration supports advanced features such as real-time monitoring, remote diagnostics, touchscreen interactivity, and IoT data feeds, enabling businesses to deploy and manage engaging content with greater efficiency. This partnership empowers users to create high-performance digital signage networks with minimal disruption and maximum control
  • In February 2025, Daktronics unveiled the DB-7000, its next-generation digital billboard designed for the out-of-home (OOH) advertising market. This advanced model incorporates state-of-the-art LED technology, eco-efficient power supplies, and high-contrast louvers, delivering superior brightness and lifetime image quality. Engineered to reduce site power requirements and operational costs by up to 20%, the DB-7000 also supports future eco-conscious upgrades with over 98% component recyclability. With features such as optional Green Mode and a modular 400x400 mm platform, the DB-7000 enhances ROI, sustainability, and long-term reliability, setting a new standard in digital billboard performance
  • In February 2025, Samsung Electronics Co., Ltd. partnered with Cielo, a leader in AI-powered franchise solutions, to revolutionize retail advertising and franchise operations. This strategic collaboration merges Samsung’s VXT digital signage technology with Cielo’s AI-driven platform, resulting in the launch of SmartSigns™, a Digital Signage as a Service (DaaS) solution. SmartSigns Pro includes features such as AI cameras, real-time analytics, audience behavior tracking, and automated content delivery, all managed through a plug-and-play system with no upfront costs. This partnership empowers businesses to deliver hyper-targeted, data-driven marketing while improving operational efficiency and compliance across industries
  • In March 2024, Shanghai Xianshi Electronic Technology Co., Ltd. introduced a new generation of display technology for its digital signage products, marking a significant advancement in the visual communication industry. This innovation features high-resolution displays, an ultra-thin form factor, and curved screen designs tailored for diverse applications such as retail, transportation, and entertainment. Notably, the technology also incorporates holographic display capabilities and enhanced energy efficiency, aligning with global trends toward immersive, sustainable, and space-efficient signage solutions. These developments position Xianshi as a forward-thinking player in the evolving digital signage market