- In 2024, Archer Daniels Midland Company (ADM) significantly enhanced its market presence by expanding its liquid feed supplement portfolio with amino acid-enriched formulations aimed at improving dairy cattle productivity. The company's strategic partnership with a leading molasses supplier ensured a stable, high-quality raw material supply, reinforcing its supply chain resilience and enabling consistent product quality. These initiatives bolstered ADM’s competitive edge and supported its growth in high-demand regions
- In 2024, Cargill Incorporated advanced its position by launching a molasses-based liquid feed supplement line designed to improve energy intake and feed efficiency in beef cattle. This product innovation targeted performance enhancement in livestock, addressing growing demand for efficiency-boosting feed solutions. In addition, the company’s investment in expanding its production facilities across Asia-Pacific underscored its commitment to serving rapidly growing emerging markets, thereby strengthening its footprint and capacity to meet rising regional demand
- In December 2021, BASF introduced a revolutionary feed enzyme named Natupulse TS. This innovative enzyme is designed to enhance digestion and improve the overall effectiveness of animal feed by being rich in nutrients. With this launch, BASF has solidified its position in the animal feed market
- In March 2021, Farmers Business Network (FBN) made a strategic entry into the livestock nutrition segment by launching FBM Feed and FBN Pharmacy. By offering liquid supplements, dry feed, and comprehensive nutritional support, the company strengthened its position in the animal feed value chain. This move expanded competitive dynamics in the market, especially in North America, by introducing digitally driven, farmer-focused solutions that address both feed quality and accessibility
