- Protein Shampoos, enriched with ingredients such as keratin, collagen, and silk proteins, are gaining traction as effective solutions for damaged, weak, or chemically treated hair, making them a popular choice in both daily use and professional hair care
- The demand is strongly driven by consumer inclination toward clean-label, sulfate-free, and paraben-free formulations, as well as the rising trend of customized hair care routines
- Key players are investing in R&D, innovative packaging, and influencer-led digital marketing, further boosting the visibility and growth of protein shampoos in global and regional markets
- North America dominated the protein shampoo market with the largest revenue share of 30.01% in 2024, driven by rising consumer preference for premium hair care products and increasing awareness of protein-based formulations that improve hair health
- Asia-Pacific protein shampoo market is set to grow at the fastest CAGR of 7.4% from 2025 to 2032, fueled by expanding middle-class populations, growing beauty consciousness, and increasing disposable incomes in countries such as India, China, and Japan
- The Supermarkets and Hypermarkets segment dominated the protein shampoo market with the largest market revenue share of 38.5% in 2024, owing to their wide product availability, attractive in-store promotions, and immediate product access
