- In May 2022, Medimix, the flagship brand of the AVA Group, an Indian company known for its expertise in protein shampoo, introduced its Total Care Shampoo, broadening its product range to deliver complete hair care solutions. This launch reinforced Medimix’s commitment to catering to the growing demand for multi-benefit hair care products in the Indian market
- In April 2022, the International Society of Hair Restoration Surgery (ISHRS), a U.S.-based organization specializing in hair loss treatments, revealed that 83.7% of men and 12.7% of women preferred their services, underlining a strong gender disparity in the demand for hair restoration. This data highlights the need for targeted marketing strategies and tailored solutions in the hair care and restoration sector
- In February 2022, German beauty care company Henkel completed the acquisition of Shiseido's professional hair business in the Asia-Pacific region, encompassing major brands such as Sublimic and Primience, while Shiseido retained a 20% stake in the Japanese entity to support its growth. This strategic collaboration marks Henkel’s strengthened presence in the professional hair care market across Asia
