- Protein supplements, available in various forms such as powders, bars, and ready-to-drink beverages, are crucial for muscle building, recovery, and overall well-being, becoming essential components of modern diets for athletes, fitness enthusiasts, and the general population
- The escalating demand for protein supplements is majorly fueled by the increasing focus on protein-enriched diets, the growing trend of health-conscious lifestyles, and the rising geriatric population seeking to maintain muscle mass and health
- North America dominates the protein supplements market with the largest revenue share of 41.9% in 2024, characterized by high consumer awareness, a well-established fitness industry, and a strong presence of key market players
- Asia-Pacific is expected to be the fastest-growing region in the protein supplements market during the forecast period from 2024 to 2032, owing to increasing urbanization, rising disposable incomes, and a growing inclination towards health and fitness, especially in countries such as China and India
- The animal-based segment is dominating the market with the largest revenue share of 61.6% in 2024, owing to its comprehensive nutritional benefits and strong scientific evidence supporting its health advantages
